Category Archives: Business

Jon Just Planted His Field of Incredulousness on Farmville

One of my pet peeves about Facebook was getting all those stupid apparently profitable notices about what my friends were doing on Farmville or Mafia Wars.  Thankfully someone showed me how to hide those things, but I'm guessing my lack of participation hasn't hurt the games' parent company, which according to this article may be valued at $1 billion.  You read that right, billion with a "b."  From the article:

That could make San Francisco-based Zynga the third-largest U.S. video-game publisher by market capitalization, bigger than Take-Two Interactive Software Inc., the maker of crime-game franchise “Grand Theft Auto.” New York-based Take-Two had 2008 sales of $1.54 billion and has a market value of $909 million.

Zynga will have revenue of $210 million this year and $355 million next year, according to Justin Smith, founder of the industry-tracking Web site Inside Social Games. The figures are based on estimates of Zynga’s revenue per player across all its games and its number of daily active users, Smith said.

H/T to Ed Cone for the link.

Befuddled by Social Media? Never Fear, Digital Marketing Boot Camp is Here

I don't know how they originally sent me the info, but the folks at Wildfire weren't taking any chances and they sent me info about the Digital Marketing Boot Camp via email, Twitter and I believe carrier pigeon.  Anyway, if you're a small business person, a.k.a. an entrepreneur, then you might be interested in the event Wildfire is running October 24, 2009 at NC A&T:

Industry leaders at Wildfire will collaborate with North Carolina A&T State University’s Continuing Education Program to implement a program titled, Digital Marketing Boot Camp. The Digital Marketing Boot Camp is intended for interested CEO’s, managers and those involved with marketing processes to participate in an in-depth crash course on marketing, across the digital landscape. The program is offered to the public in efforts to help professionals in the region utilize digital media to build better businesses. “The need to upgrade and continuously improve interactive digital skills is essential to compete in today’s economy,” according to Will Spivey Managing Partner, Trone.  
 
Two options will be offered: a Boot Camp Jumpstart crash course and a more in depth Boot Camp Plus. The Boot Camp Jumpstart will provide an overview covering the basics in a one half-day session on Saturday, October 24, 2009, 9 am – 12 pm.  Boot Camp Plus will provide an in depth examination of marketing across the digital landscape and the role of a website vs. social networking vs. search marketing. It will also cover everything from basic terminology to more comprehensive applications in the digital marketing space and much more. Boot Camp Plus will consist of seven three hour sessions beginning with the Jumpstart on Saturday, October 24, followed by six classes on Wednesdays, October 28 – December 9, 2009, 6-9 pm. All classes will be held on the campus of NC A&T State University. Tuition for Boot Camp Plus is $299 or $249 if registered by September 30. The fee for the Boot Camp Jumpstart is $99, or $49 if registered by September 30 (the Jumpstart fee is included in the Boot Camp Plus tuition).

Here's the link to the Boot Camp website.  FYI, Wildfire's the group doing some pretty cool digital marketing for Noble's Grille and Dewey's Bakery among others.

Dell Hell, NC Version

**Update** If you'd like to see a really good discussion about the Dell situation then head over to Cone's blog and check out the comments.  No shouting and lots of thought behind the comments.  Really good stuff. 

A couple of years back Jeff Jarvis, author of What Would Google Do?, blogged about a very negative experience he had with Dell and he dubbed it Dell Hell.  After yesterday's news that Dell is closing down their desktop plant here in Winston-Salem I'd say we're having our own version of Dell Hell.

Yesterday I wrote that Dell's move couldn't possibly have been a surprise to anyone who's been awake the last 18 months.  Ed Cone quoted me on his blog and since at least one of his commenters suggested that it is a surprise to a lot of people I felt compelled to explain myself in the comments:

The reason I wrote that it shouldn't be a surprise was really an observation that given the overall economic environment of the last 18 months, the fact that the plant was built to produce desktops, that the market has been moving strongly towards laptops and Dell didn't seem to be interested in re-tooling the plant to produce laptops and that Dell has been reducing it's workforce at the plant, then it shouldn't really be seen as very surprising that this has happened. Abrupt? Sure, but these things tend to be.

As for Winston-Salem getting back its incentive money I heard an interview on WXII this morning in which the Dell rep said that the incentives were based on job creation and the Dell had met those conditions, so maybe Dell is planning on fighting the return of those incentive dollars.

In addition to my points in that comment I'd also like to put forward the following thoughts:

  • I remain convinced that subsidies stink. I also remain convinced that if subsidies are a part of the economic development competition between states then state and local officials are pretty much forced to use them. 
  • Hopefully Mayor Joines is right when he says "The city, the county and the community will get reimbursed every dollar we put into the project." What worries me is that Dell might go to court to fight the reimbursements. Even if Dell is wrong they probably have less to lose in taking the issue to court and working for a settlement than they do in ponying up the reimbursements without a fight.
  • Even if we get our money back we still have over 900 people being added to the unemployment rolls by January. That's a heck of a hit for an already overburdened unemployment system, not to mention a potentially chatastrophic impact on the employees.
  • Some leaders have pointed out that the silver lining here is that we have a relatively new manufacturing facility that can now be marketed to another company. I guess that's a good long term view, but short term I wouldn't hold my breath. From the Fed's September 9 Beige Book report for the fifth district, which includes North Carolina:

    "Vacancy rates climbed higher across office, industrial, and retail space in most District markets, while the amount of available office sublease space remained fairly steady since our last report. On the sales side, very little activity was reported in recent weeks."

    Maybe we can re-purpose it as a fabulous new indoor soccer park.

  • I've read some comments on other blogs and news stories that essentially say, "Hindsight is 20/20" or "It's easy to criticize the deal now, but no one could have known this was going to happen at the time the deal was struck." Those folks are right, and at this point I don't think it's appropriate to criticize the folks who put the deal together. I truly believe they were doing what they thought was best for the community and given that incentives are a tool that most state and local governments are using to attract business it's hard to criticize them for trying to compete. (We could argue that the price tag was too high, but that horse is out of the barn).  What we should be focusing on is how we protect ourselves in the future. Winston-Salem is in the unfortunate position of having two deals (the downtown baseball stadium and Dell) go squirrelly on them in very short order and I think it's clear that we have to go into these deals with eyes wide open and assume that the worst can happen.
  • Any which way you slice it, this situation stinks.

About Those Incentives

News that cannot possibly be a surprise to anyone who's been conscious for the last 18 months:

Dell Inc. announced today that it will close its plant in Forsyth County by the end of January, cutting 905 jobs overall, including 600 in November.

Just in time for the holidays.  Nice.

Ecorations

I came across thispress release about a web-based company in Clemmons called Ecorations that has a pretty interesting product concept.

Ecorations, LLC is a web-based company launched in May 2008 by Kathy de Jong and Debora Owens. The concept was inspired by de Jong’s Dutch mother-in-law, who once presented Kathy with a Christmas gift wrapped in a burlap tote—only to promptly ask for it back (promising that she’d “see it again next year”). Today, Ecorations hopes to spread this lovely, timeworn tradition to the rest of the world.

Founded with the mission to reduce waste and shift standards in gift giving, the company is committed to quality and innovation “where green meets smart and chic.” Its bags and wraps are made in the U.S. of high-quality fabric, making them durable throughout years of reuse. Additional gift bag designs, including an apparel box wrap, structured pouch and wine bottle bag, come in several sizes (to fit any gift) and 10 reversible fabrics combinations for a variety of occasions

Tax the Speculators

As part of a post about the economy Mark Cuban makes a very interesting point about differentiating between investors and traders/speculators:

Our government doesn’t know the difference between an investor and a speculator or trader.  If we did, we would understand that we should tax the trader/speculator more heavily than the investor.

The investor allows entrepreneurs access to capital and allows them to work with it and build businesses, which in turn build employment and do great things for the economy. The trader/speculator pushes companies to make more money now rather than invest in doing the right thing for the company. The trader/speculator dominates the stock market today, which in turn puts pressure on public company CEOs to cut jobs and play games with their financials in order to give the appearance of stability in a far from stable market. The investor understands the bigger picture and is ok if profits fall for several quarters or even several years as long as the company will maximize its return over the long run.

The government should raises taxes significantly on profits from short term capital gains on the sale of public stocks, indexes, commodities, futures held for 24 hours or less and extend the length of time required to qualify for Long Term capital gains and reduce the tax rate on Long Term gains.  This will discourage flash trading, ETFs that move markets purely on cash inflows rather than fundamentals and also reduce the amount of speculation on commodities. It will also reward companies that act in the financial interests of long term holders and their employers. I think the impact on the economy would be far fewer layoffs as CEOs find themselves with more shareholders who think long term rather than short term. Believe it or not, there are shareholders who are fine with companies not beating their numbers if the company is making progress towards a clearly defined goal. I don’t care if the P/E of the stocks I own is 14 or 20. I want the companies investing in being a great company rather than  trying to make traders of their stock happy. Most CEOs give great lipservice to this approach, but they are so focused on marking to market their own personal stock portfolios, they emphasize stock performance over doing the right thing for the company. Taxation can change the focus on public companies and stock trading. That would be a great thing for the economy.

My Guess? Hummers Will Be All They Can Be

So GM agreed to sell its Hummer unit to someone, but not telling anyone who it is.  My guess?  The Army is buying it.  Why not?  That will keep the unit "in the family" since the US Government is the majority shareholder of GM.  I also figure the Army can save a ton of money by closing their recruiting centers and moving the recruiters into dealerships (or vice versa) and they can cross train recruiters to be car salesman since the jobs are virtually identical.  And of course they can sell to themselves at cost so you have to figure they'll save some change there as well.  Yep, I'm liking the idea more and more as I think about it.

How’s That Recession Treating You?

Truliant Federal Credit Union surveyed its members to see how the recession has affected their behavior and over 3,000 shared their thoughts. Some of the results are highlighted in this press release.  Anyone who's seen all the restaurants shuttered recently won't be surprised by this one:

Q: If you have cut back on spending, what areas are most affected? 

73% – Dining Out 
70% – Entertainment 
64% – Travel, vacations 
59% – Clothing 
55% – Home Electronics 
45% – Auto (buying/leasing a new vehicle, repairs) 
35% – Home Appliances 
22% – Cell Phones and/or calling plans 
5% – Other 

From the “other” category, popular items that were mentioned include groceries, medications, food and club memberships. Another trend that the “other” category highlighted is that more of Truliant’s member-owners are starting to purchase generic products to help them save money.

Dell Shrinkage

Dell lays off 300 from the Forsyth plant.  Dell has to repay certain incentives it received from various government entities if it doesn't employ 1,700 people by then end of 2010.  If I read the article right the layoffs bring Dell's employment numbers down from 1,400 to 1,100.  I wonder how many receipts and barcodes the city, county and state will have to send in to Dell to get their full rebate on January 1, 2011?