Category Archives: Interesting

Anonymous Art

Booksculpture
Someone is anonymously leaving paper sculptures in libraries in Scotland:

One day in March, staff at the Scottish Poetry Library came across a wonderful creation, left anonymously on a table in the library. Carved from paper, mounted on a book and with a tag addressed to @byleaveswelive – the library's Twitter account – reading:

It started with your name @byleaveswelive and became a tree.… 
… We know that a library is so much more than a building full of books… a book is so much more than pages full of words.… 
This is for you in support of libraries, books, words, ideas….. a gesture (poetic maybe?)

 

Yes, Tennis Players are Picky

Below is a great video of 13-year tennis pro Michael Russell being tested to see if he can pick his racket out of a bunch of very similar rackets.  In one case he could tell a 1 gram difference in the weight of a test racket compared to his personal racket.  Everything else – model, string tension, etc.- was similar. 

For someone who plays regularly I'm a weirdly unpicky player when it comes to things like strings. Most players know exactly what kind of string they want, but I care mostly about tension. I've come across a couple of strings that I don't like but for the most part I don't pay much attention.  99% of regular players do care very much, but I've never felt my game was fine tuned enough for it to make much of a difference.

BTW, I had the chance to see Russell play in the qualifying rounds of the Winston-Salem Open two weeks ago and it was amazing to see how much steadier he was than his opponent.  The guy is a hitting machine, and I was very pleased to see him put on a great show versus Andy Roddick earlier this week in a night match in Ashe Stadium at the US Open.

Anyway, enjoy the video.

The Waffle House Index

Talk about a brand identity.  FEMA has what they call the "Waffle House Index" to gauge how severely an area has been impacted by a natural disaster:

Green means the restaurant is serving a full menu, a signal that damage in an area is limited and the lights are on. Yellow means a limited menu, indicating power from a generator, at best, and low food supplies. Red means the restaurant is closed, a sign of severe damage in the area or unsafe conditions.

"If you get there and the Waffle House is closed?" FEMA Administrator Craig Fugate has said. "That's really bad. That's where you go to work."

Waffle House Inc. has 1,600 restaurants stretching from the mid-Atlantic to Florida and across the Gulf Coast, leaving it particularly vulnerable to hurricanes. Other businesses, of course, strive to reopen as quickly as possible after disasters. But the Waffle House, which spends almost nothing on advertising, has built a marketing strategy around the goodwill gained from being open when customers are most desperate…

In a recent academic paper, Panos Kouvelis, a business-school professor at Washington University in St. Louis, pegged Waffle House as one of the top four companies for disaster response, with Wal-Mart Stores Inc., Home Depot Inc. and Lowe's Cos.

I definitely recommend reading the full article.  Great look at the power of planning and adaptation.

Having a Mike Rowe Moment on Live TV

If you haven't seen Mike Rowe get covered in poo on Dirty Jobs you've probably been living in a cave for the last 10 years.  This reporter for the DC Fox affiliate had his own Rowement when he was covered with a "mystery foam was raw sewage pouring into the sea and being whipped into a froth by the hurricane's winds." I sure hope our own Fox affiliate photog Lenslinger was able to stay to the leeside of any flying crap as he covered Irene.

Reporter Gives Update Covered In Sea Foam: MyFoxNY.com

 

Average Joe Sponsorships

Came across the video below that's all about a bike company deciding to sponsor 30 average, every day bike riders. This would be like Nike sponsoring 30 schlubs like me who play pickup basketball a couple of times a week and I think it's genius. The company gets a pretty cool viral marketing campaign and 30 of their customers get to feel like superstars.  

On a related note I've often wondered why people pay extra money for clothes with some designer's name splashed all over it.  If we had an ounce of sense we'd demand that they at least discount the items that have the logos splashed all over them since we're essentially walking billboards for the brand.  Yeah I know it's all about showing that you're cool enough to be in the cool-kid shirt club, or that you have enough scratch to afford to buy the cool-kid shirt club shirt, but I still think it's absurd.

Wearing Your Food

In the past if you said someone was wearing their food you'd almost certainly be implying that they were sloppy eaters. These days that's far from a certainty.  Why?  Well, it seems that wearing your food is the thing to do in 2011. If you don't believe me just check out the following:

FrenchFryLipBalm

French Fry Lip Balm

Spam-chapstick2

Spam Lip Balm

Bbqcologne

BBQ Cologne

And of course Lady Gaga's meat dress.

People are People

Never, ever underestimate the effect of basic human emotions. Want to understand why people continually make decisions that, if looked at objectively, are pretty stupid?  Simply remember that people are always capable of doing things that are illogical because they are possessed of emotions and those emotions are far more powerful than any logic.

Keep that in mind as you read this piece in the Economist that explores why poor people are less likely than you'd expect to be in favor of increasing taxes on the wealthy.  Several socioeconomic factors are explored, but the one I found most interesting is the propensity of people to care more about not being lowest on the totem pole than about the actual amount of money they have.  From the article:

Instead of opposing redistribution because people expect to make it to the top of the economic ladder, the authors of the new paper argue that people don’t like to be at the bottom. One paradoxical consequence of this “last-place aversion” is that some poor people may be vociferously opposed to the kinds of policies that would actually raise their own income a bit but that might also push those who are poorer than them into comparable or higher positions. The authors ran a series of experiments where students were randomly allotted sums of money, separated by $1, and informed about the “income distribution” that resulted. They were then given another $2, which they could give either to the person directly above or below them in the distribution.

In keeping with the notion of “last-place aversion”, the people who were a spot away from the bottom were the most likely to give the money to the person above them: rewarding the “rich” but ensuring that someone remained poorer than themselves. Those not at risk of becoming the poorest did not seem to mind falling a notch in the distribution of income nearly as much. This idea is backed up by survey data from America collected by Pew, a polling company: those who earned just a bit more than the minimum wage were the most resistant to increasing it.

Poverty may be miserable. But being able to feel a bit better-off than someone else makes it a bit more bearable.

To put it simply Joe the Plumber is much more likely to fight higher taxes on Larry the Lawyer if he thinks the result will be Ernie the Electrician moving from the bottom rung to the same or higher rung on society's ladder.  Of course there are many more reasons why someone would be opposed to higher taxes on the wealthy, but I don't think you can discount the import of peoples' fear, greed or jealousy.

Wallpaper

I found the following in the excellent "Now I Know" free email newsletter:

Bonus fact: In 1990, Rickey Henderson signed a five year, $8.5 million contract with the A's, which included a $1 million signing bonus.  About a year later, the A's were trying to balance their books, and kept coming up $1 million short.  The team called Henderson and asked him what he did with the check.  His answer: He put it up on his wall, uncashed, as a daily reminder that he was a millionaire.

Maybe You’re a S***ty Cameraman!

Matt Damon is one of my favorite celebrities.  Not that I have any deep insights into the man – I don't know any celebrities personally – but based on what I've seen, read and heard about him I like the way the guy rolls.  Check out this excerpt from a press event where he takes on a reporter and camera man.  You have to watch to the very end for the kicker:

They’ve Got the Power

Here's our most recent installment of "Truth is Stranger Than Fiction":

Korean scientists think they have determined what caused a 39-story Seoul skyscraper to shake violently for 10 minutes, causing the building to be evacuated for two days.

Earthquake? Nope.

Gale-force winds? Sorry.

Volcanic activity? Unh-uh.

No, the culprit, they say, was 17-middle-aged gym rats working off the midriff bulge in a Tae Bo class.

Apparently, while dancing and boxing to "The Power" by Snap on July 5, the exercisers not only shook their booties, they shook the building.

Read more: http://www.sfgate.com/cgi-bin/blogs/hottopics/detail?entry_id=93459#ixzz1SfpAR13v