Tag Archives: lewisville north carolina

Video Power

My better half and I are trying to sell the house we lived in for our first 12 years in North Carolina, and let’s just say the process is different than our past house sales have been in the past. Probably the biggest change has been that there are far more things we, as owners, can do to help market the house. Among them is cultivating our house’s Zillow listing.

Our realtor set up the listing, but once it was set up we ended up writing a lot of the copy and adding some of the unique selling points for the house and neighborhood. When we bought the house the online tool all the realtors were using was Listingbook, which was pretty cool for that time, but we were completely dependent on the realtor to make any changes we felt were needed. With Zillow we’re able to do it ourselves, which is great because we’re the party with the greatest interest in getting everything right.

Unfortunately, there haven’t been any takers on the house, but this last weekend we learned exactly how powerful video can be. Zillow allows you to post a video on your listing and we had a video we’d shot a while back, but you have to use Zillow’s app to actually record the video so we didn’t have a video on our listing for quite a while. This past Saturday we were at the house and I took a few minutes to walk around the house shooting the two minutes of video that Zillow’s app allows, and then uploaded it while we were still there. The result? Views and saves of our house listing spiked big time.

The result? Views and saves of our house listing spiked big time.  Here’s a graphic showing the daily numbers going back a month:

170425 Zillowstats30Day

The traffic on our listing is represented by the green bars, the average traffic for houses like ours is represented by the blue line chart behind the green bars. The second highest day is the fourth bar from the right, which was last Saturday when I uploaded the video in the afternoon. The highest day was the next day, Sunday, which is also one of the very few days our listing exceeded the average.

We’ve had some small traffic increases in the past when we logged in to edit some text, but as a rule we were getting between 6-12 views a day with one or two saves a week – a save is when someone saves the listing in the Zillow app so they can come back later or get alerts when a listing changes – and nothing really moved the needle much until we posted the video. As you can see from this graph showing the last week the video made a massive difference, and keep in mind that the video was shot using my phone in about 15 minutes with no editing.

170425 ZillowStats

Now, if only we could convert that traffic into buyers!

The Genesis of Lewisville’s Cycling Culture

In the region in which I live the small town I live in, Lewisville, NC, is a bit of a mecca for road cyclists. Several times a week you will see large groups of cyclists meet in downtown Lewisville and depart for long rides in several different directions. The good townspeople of Lewisville are split on their feelings about the cyclists – some welcome their presence and wonder how the town can make hay out of Lewisville’s reputation within the cycling community, while others find them a nuisance as they wait for an opportunity to pass the riders on Lewisville’s two-lane country roads – but they’ve been a presence for many years and in the ten years I’ve lived here I’ve always wondered how Lewisville came to be known as a cycling hot spot. Scott Sexton’s recent column in the Winston-Salem Journal reveals how it all got started:

(Gene) Gillam was born in Iowa and grew up in Greensboro before heading to The Citadel. He became a pilot with the U.S. Army Air Force and flew B-26 bombers.

Sixty-one times he flew missions over Normandy, northern France, the Rhineland and the Ardennes. He was shot down several times, and was rescued by French families and the French Resistance — the sorts of things that awe us today but were almost routine to men of his generation…

It was through his hobbies that a lot of people got to know Gillam. He was an avid runner and, later on, became something of a pioneer within the local cycling community. That’s where Ken Putnam, the owner of Ken’s Bike Shop, first met and got to know Gillam.

“He used to live out in Lewisville, on Grapevine (Road),” Putnam said. “A group of us would meet out at his house and just go ride. That’s why all the rides now start in Lewisville, because we’d leave from Gene’s house.”

Again, that might not seem like much more than a couple of guys out indulging a hobby — until you consider what has transpired since a handful of oddballs started heading west from Gillam’s house in Lewisville each weekend in the early 1970s.

The routes plotted out by that little group eventually got written down, named and taught turn-by-turn to new groups of riders as they discovered the sport. That small group grew by twos and threes, and turned into other groups of differing interests and abilities.

These days, hundreds of riders leave from Lewisville in any given week throughout the spring, summer and fall.

Update on Williams Road Bridge Repair in Lewisville

From the Town of Lewisville’s Facebook page:


The NCDOT now plans replace the bridge as a part of the necessary repairs that are needed due to a vehicle striking it some time ago. While work will start sometime around the month of January 2015, the bridge is not expected to be closed the until next March (2015).

The bridge will continue to be two lanes, but there will be added width to allow for a sidewalk to be added in the future.

The bridge is expected to be closed between March and August, 2015. Please share this with friends and family that may be effected.

NCDOT had said that the construction would begin this summer, so the delay is a bit of a bummer, but the expanded width to accommodate a sidewalk is very good news.

10 Years

This is a bit of navel gazing, but I figured I'd put it here for future reference. After 10 years of volunteering with the Town of Lewisville, first with the Zoning Board of Adjustment and then with the Planning Board, I had to step away due to other commitments in my professional and personal life. The folks on the Town Council were nice enough to give me a plaque at the January Council meeting (video below). 

It was truly an honor to work with a lot of great people.


News Flash: Lewisville Residents Already Have Recycling

The Town of Lewisville recently posted the following on its Facebook page:


It has come to our attention that some Lewisville residents have been contacted by Waste Industries to become Waste Industries customers for recycling services.

IF you are a town resident, you are ALREADY provided garbage and recycling collection though Lewisville's contract with Waste Management.


Lewisville 2013 Candidates Update

With four days left to register we have the following candidates registered to run for seats on Lewisville's Town Council:

Dan Pugh (Incumbent)

Jeff Zenger (Incumbent)
Robert Greene (Incumbent)
Mike Horn (past council member)
Fred Franklin (Incumbent)
Ed Smith (Incumbent)
Ken Sadler (past council member) 

The only current members of the council who haven't filed are Sandra Mock and Tom Lawson, and since Mr. Lawson has reached his term limit he can't file.

If no one else files then this election will be dull as dirt since there are only six seats on the council, plus the mayor, so everyone will be running unopposed if things stand as they are. On the positive side we could save a lot of trees since our candidates won't have to print any signs.

Pretty Picture -or- Even a Stopped Watch is Right Twice a Day

A friend was searching online for pics of our town and stumbled across a picture from my flickr feed. She emailed for permission to use it on our church's website, and when I looked at it I couldn't fathom how I could have produced it. Just goes to show that the right camera in the wrong hands occassionally produces results:

Bright Snow Trees, Lewisville NC, White Christmas 2010

Taken in Lewisville, NC on Christmas Day, 2010.

Lewisville and North Wilkesboro Acting Like Two NBA Teams

What if the rest of the world functioned like pro sports? Think you have a talent gap in marketing and have too much talent in accounting, then why not trade your accountant for a marketing whiz from the company down the street? 

That question is prompted by the news that recently-retired Lewisville town manager Cecil Wood has agreed to become the interim town manager in North Wilkesboro. You see North Wilkesboro recently lost their town manager, Hank Perkins, when he resigned to become town manager of…Lewisville. 

In truth this isn't that surprising. Cecil Wood used to be the Wilkes county manager and has some pretty deep roots there, but it's still kind of interesting to think of towns (or companies) trading talent the way pro teams do.

Lewisville Hires New Town Manager

According to the Winston-Salem Journal Lewisville has wooed Hank Perkins away from North Wilkesboro.

Hank Perkins, who has been town manager of North Wilkesboro for 10 years, is leaving his position to become town manager of Lewisville.

Perkins announced his resignation at the end of Tuesday night's North Wilkesboro town commissioner meeting, according to town officials. He'll work out a 30-day notice and begin his new job in July.


WFMY in Lewisville

I drove through downtown Lewisville this morning and saw the WFMY van parked by Shallowford Square and wondered what would drag the Triad's CBS affiliate, based in Greensboro, so far west. Murder and mayhem? Bear sighting? Missing blonde woman? Nope, none of the morning show news staples were cause for reporter Tracey McCain to visit our fair town. Rather, she was there to do a regular segment for the morning show that involves her "betting" $5 with the studio hosts to see if they can answer trivia questions about the town she's visiting that morning. The result is a nice little story about Lewisville featuring interviews with Mayor Dan Pugh. Enjoy.