Category Archives: Winston-Salem

ConvergeSouth Labs – Soooo Many Options

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So I’ve written the past couple of days about all the options that are available to ConvergeSouth attendees during the various session time slots. Well, I have to tell you that the “Labs” in the 1:45-3:45 slot are REALLY going to test my decision-making ability because I truly want to see all four. Once you read the descriptions below I think you’ll feel the same way:

Podcast Lab (Mike Dell of Podcast Help Desk) – An active podcaster and consultant for the past 10 years, Mike Dell, from Podcast Help Desk, helps people with the technical side of podcasting. For the last 6 years he has been the lead tech support for RawVoice Inc., parent company of the podcast services company Blubrry.com. He hosts a bi-weekly folk and bluegrass radio show on community radio station WNMC, and is the fill-in news announcer (and sometimes guest) on the morning rock radio show, Omelet and Friends on WKLT FM in Traverse City. In his spare time he enjoys Banjo Picking and Ham Radio.

In the podcasting lab, Mike will give you the best non-geeky explanation of how podcasting works and take you through the hardware you will need for recording. (Both good-enough and the best). We will also cover setting up the dreaded RSS feed, Website (adding podcasting to WordPress) and keeping iTunes and other podcast apps happy with your show. We will cover the best practices for podcasters. When you leave you will have a checklist of items you need to record your first episode and get it listed in iTunes and other directories. If there is time, we will do a Q & A about anything podcasting.

YouTube Lab (Stephanie Carls) – Named a “Twitter Powerhouse” by The Huffington Post, Stephanie Carls shares her passion for social media and technology online and focuses on the ways both are changing the way we live and share information. With her creativity in her videos, she has even landed features in The New York Times and NBC News.

Frequently asked to participate as a spokesperson or digital correspondent, Stephanie has enjoyed working with Cottonelle, Chevrolet (as video host for 2012 SXSW Interactive Festival, Marketwired, Nike Women, Hallmark, GoPro, Nexersys (appearing on CBS “The Doctors“) and more.

In the YouTube lab, Stephanie will give you the extra push and knowledge you need to start your own video presence. Whether that is for yourself, your business, or even both, she will cover how to set up your YouTube channel and begin your journey creating your videos. Equipment needs as well as best practices for publishing and creating your presence will be covered.

Tumblr Sites for Beginners (Ashley Hallenbeck of The Coraddi) – Ashley Hallenbeck is a designer and aspiring jack of all trades. She is the current Director of Promotions for The Coraddi, digital design and animation instructor at The Center for Visual Artists, and is a self-proclaimed sticker genius. She wholly believes that all small businesses can and should have a strong online presence, and that it’s much easier (and cheaper!) to achieve than they might think.

With $15, a little bit of sweat, and minimal tears, you can have a website up and running in a day. No short-codes, no monthly fees, no bologna; Tumblr is the perfect unlikely alternative to WordPress. Its interface is basic enough for beginners, while still being flexible enough for experienced webmasters!

What’s All the Fuss About Squarespace? (Melody Watson) – Few topics elicit more enthusiasm from Melody Watson than coaching Squarespace users to tell their stories online. Discovering this platform literally changed the course of her professional life; she left her community college webmaster position to freelance. Melody collaborates with small business owners, non-profits, and artistic professionals around the country.
Are you looking for a versatile, sophisticated tool that comes with 24/7 support and the canvas on which to create nearly any kind of site you can envision? Do yourself a favor and consider Squarespace. During this lab you will learn about:

  • Selecting the ideal template for specific site needs,
  • Choosing the appropriate kind of page for offering different types of content,
  • Formatting content,
  • Adding photos and graphics,
  • Site-wide design vs. page-based layout and design,
  • Drafting blog posts,
  • Connecting social accounts,
  • Adding a form and collecting the gathered data.

Content that doesn’t fit into the session time-frame will be provided in supplemental resources.

Impressed? I thought you’d be. So if you STILL haven’t registered but would like to you can do so here. Hope to see you there!

ConvergeSouth at 10:45 is Going to Be Happening!

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So yesterday I wrote about a tough choice I have to make – which of four great sessions would I choose to attend during the 9:30 time slot at ConvergeSouth? Well my decision is made for me during the 10:45 slot, but if you attend you’ll have to make a choice. So here’s what you have to choose from:

How to Attract, Engage and Convert With Social Media Marketing (Angela Levine of Connect Marketing) – What if there was a system to help you identify a lot of the right people for your marketing message, find them online, get them to give you their email address and eventually convert a portion of them into customers? Many business owners would be happy with JUST getting an email address – let alone one of a pre-qualified lead. Angela will show you a system for using content creation and harnessing the power of two content delivery channels to attract, engage and ultimately convert your target audience.

Field of Dreams – Great movie, terrible content strategy (Ryan Neely of SFW) – “Content is king!” “Brands are publishers!” With all the buzz about content, how can you go wrong? Before you get busy blogging, join Ryan Neely as he walks through what goes into a successful content strategy, essential questions to ask before you get started and examples of different content strategies that have proven effective.

Design in the age of Dribbble (Nick Jones of Tiny Goat) – As designers, we’re living in a time of unprecedented access to inspiration. Sites like Behance and Dribbble provide us with a constant stream of styles to quote, and frameworks like Material Design give us endless shortcuts from blank screen to finished product. So has all that access watered down design? In this talk, Nick Jones will explore the nature of inspiration and try to answer that question. This talk should be part debate for design partisans, and part survey course for design fans.

Okay, this next one is being led by yours truly so you will be forgiven if you skip it – caveat emptor and all that.

Partnerships + Creativity + Social Tools = 150,000 Meals (Jon Lowder of PTAA) – How does a local trade association with a staff of three manage to raise enough money and collect enough food for a local food bank to provide 156,000 meals to the hungry and generate great PR in the process? With creativity, volunteer engagement, partnerships with local media and other organizations, Google docs, social media and a lot of sweat.

So, that’s just one hour of the day at ConvergeSouth and as you can see there’s a lot of “there” there. This really is a great event so if you haven’t already I do recommend you register and attend. Full registration details can be found here.

Why You Should Join Me at ConvergeSouth

Let’s just make this short and sweet: you really should make time to attend ConvergeSouth next Friday at Wake Forest University. Why? It’s the best event in the Triad for learning about:

  • The ever evolving online social world and how it can impact your business
  • Content strategy
  • Search Engine Optimization
  • Podcasting

That’s just for starters. The afternoon features hands-on DIY labs dedicated to:

  • Podcasting
  • YouTube
  • Tumblr websites
  • SquareSpace websites

This is a fantastic venue for anyone interested in learning how to build their businesses/non-profit organizations or their careers using the tools of the trade in today’s world. If you’d like to attend I can set you up with a special 25% discount so just reach out to me via email or in the comments. Hope to see you there!

My Pentathlon of Pain for Second Harvest Food Bank of NWNC

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I’ve been talking about this for a while, but now I’ve finally decided to pull the trigger. From 9/11/15 to 10/11/15 I’m going to engage in what I’ve dubbed Jon’s Pentathlon of Pain to raise money and awareness for Second Harvest Food Bank of NWNC. What exactly is it? Actually it’s pretty simple: it’s five physically trying or embarrassing activities that I will undertake to raise money on behalf of the food bank. Here’s how it will work:

  • Someone sponsors me for a certain amount of money and they get to pick the embarrassing or physically challenging thing I will do. For example I jumped in a pool last year wearing a tiara, tutu and high heals and with a slogan painted on my back. In exchange the Blue Ridge Companies gave hundreds of dollars to Second Harvest.
  • Another option is that I will do something trying and people will donate to the food bank after I complete the task. So if I run 15 miles then they’ll donate a dollar a mile – that kind of thing.

So how can you help? Well I’ve already signed up to do the 9/11 World Trade Center memorial stair climb. That’s 110 flights of stairs I will climb and descend on the morning of the 11th. You could agree to donate a certain amount per flight if you’d like. Or you can suggest an activity and have your company sponsor it. I’ll gladly promote your company in the process and every single dollar will go to Second Harvest.

If you want to simply make a donation just visit GoFundMe page I set up for the campaign. Or check out the schedule below and if you see an available slot and you have something crazy or challenging for me to do, then just reach out and see what we can work out!

Schedule of Events

  1. Sep 11, 2015: World Trade Center Memorial Stair climb – I’m gonna climb 100 stories!
  2. Sep 26, 2015: Salem Lake 30K Trail Race – I’ve never run more than 13.1 before and I have NOT been training beyond my normal routine so this is gonna hurt.
  3. To Be Determined. You can submit a proposal via email here.
  4. To Be Determined. You can submit a proposal via email here.
  5. To Be Determined. You can submit a proposal via email here.

Gustavo the Disappointing Winston-Salem Painter

From a long New York Times piece on photographer Robert Frank:

Frank retains the spontaneous enthusiasm of a much younger man. In his tenth decade, he is still a free-form outsider seeking untried situations, fresh leaps — and nothing pleases him more than picking up on the scent of something exceptional. Last year, after receiving intriguing letters postmarked North Carolina from an itinerant laborer named Gustavo, Frank set off to find him. He discovered Gustavo in Winston-Salem painting a house, he says, but ‘‘I was disappointed in him. He was ordinary. He seemed not to be possessed by anything. He just drifts.’’

That’s truly unfortunate. There are soooo many people here in Camel City that I’m sure Frank would have found extraordinary.

Very Big Development for Downtown Winston-Salem

Wrote this for the blog at the day job today. Exciting news for Camel City:

A few years ago the mayor of Winston-Salem took a bit of a political hit for leading a public bailout of the development that would eventually become the BB&T Ballpark just off of Business 40 in downtown Winston-Salem. Really the mayor and the rest of the city’s leaders didn’t have a choice – if they didn’t come up with the financing to finish the construction the private developer had started, then the city would have a giant red clay mud pit on a site that was envisioned as a vital part for the redevelopment of downtown – and because of the recession that was in full swing at the time there really weren’t any private sector options. Since they took the political hit and came up with the dough the city now has one of the nicest minor league ballparks in the country, the baseball team regularly sets tremendous attendance numbers and thousands of people are regularly drawn downtown from spring through the early fall. Oh, and they were able to restructure the debt so that it would be payable over 25 years and could eventually net the city some money.

So why the brief history lesson? Because today we’ve learned that a private developer is planning a very large multi-use project that will help the city realize the vision it had for that part of downtown those many years ago. From the Triad Business Journal:

An Atlanta-based real estate investment group has announced plans for more than 1 million square feet of retail, office, hotel and residential property adjacent to Winston-Salem’s downtown ballpark.

The proposed development by Brand Properties, called the Brookstown District at BB&T Ballpark, would include 300,000 square feet of retail, 300,000 square feet of office space, 250 hotel rooms and 580 luxury residential flats.

If this comes to fruition then the overall downtown plan that’s been promoted by the city’s leaders for years, with the Innovation Quarter to the east as one bookend and the ballpark/Brookstown area to the west as the other, will take a HUGE step towards being realized.