Very Big Development for Downtown Winston-Salem

Wrote this for the blog at the day job today. Exciting news for Camel City:

A few years ago the mayor of Winston-Salem took a bit of a political hit for leading a public bailout of the development that would eventually become the BB&T Ballpark just off of Business 40 in downtown Winston-Salem. Really the mayor and the rest of the city’s leaders didn’t have a choice – if they didn’t come up with the financing to finish the construction the private developer had started, then the city would have a giant red clay mud pit on a site that was envisioned as a vital part for the redevelopment of downtown – and because of the recession that was in full swing at the time there really weren’t any private sector options. Since they took the political hit and came up with the dough the city now has one of the nicest minor league ballparks in the country, the baseball team regularly sets tremendous attendance numbers and thousands of people are regularly drawn downtown from spring through the early fall. Oh, and they were able to restructure the debt so that it would be payable over 25 years and could eventually net the city some money.

So why the brief history lesson? Because today we’ve learned that a private developer is planning a very large multi-use project that will help the city realize the vision it had for that part of downtown those many years ago. From the Triad Business Journal:

An Atlanta-based real estate investment group has announced plans for more than 1 million square feet of retail, office, hotel and residential property adjacent to Winston-Salem’s downtown ballpark.

The proposed development by Brand Properties, called the Brookstown District at BB&T Ballpark, would include 300,000 square feet of retail, 300,000 square feet of office space, 250 hotel rooms and 580 luxury residential flats.

If this comes to fruition then the overall downtown plan that’s been promoted by the city’s leaders for years, with the Innovation Quarter to the east as one bookend and the ballpark/Brookstown area to the west as the other, will take a HUGE step towards being realized.

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