Category Archives: Weblogs

Think of a Blog as a Newspaper That People Actually Read

Found this at McSweeney's; A 12-YEAR-OLD EXPLAINS THE INFORMATION AGE'S FACTS OF LIFE TO HER MOTHER.

Here's my favorite part:

Now when someone has a lot of things they want to say, they may want to try blogging. Blogging is a kind of social intercourse, and should only be tried after years of experience with the Internet. Think of a blog as a newspaper that people actually read. It's a very personal thing, and you need healthy boundaries. For example, you can't go around blogging about the time I peed my pants when we went to see Ice Age like you told that woman in line at TJ Maxx yesterday. You need to be cautious before you move on to something more serious, like a tweet.

Not sure I dig thinking of this blog as social intercourse since it would make me seem, well, you know, but I can definitely dig "a newspaper that people actually read."  

Triad Moms on Main

Last week I wrote about local mommy-blog Triad Smarty Pants biting the dust.  Some commenters pointed out that the local writers for Triad Smarty Pants and flown the coop and were building their own site.  Not long after writing that post I heard from Katie Moosbrugger, one of the folks behind the new site Triad Moms on Main, who wanted me to know about their new site. Now that I've survived my daughter's BirthdayPalooza (she turned 17 on Saturday) I decided to check it out.  Obviously I'm not really part of their core demographic, as evidenced by an article titled "Got a Ladystache?" that I found during my highly random search of the site, but I will offer a limited opinion anyway: the site is very well designed and informative.  In simpler terms, if I were a mommy in the Triad this would be my main online destination.

Best of luck to Katie and the rest of the folks over at T-MOM. Now I'm gonna see what I can do about that 'stache.

Local Mommy Blog Bites the Dust

The Triad Smarty Pants blog is going dark.  The announcement today:

Hi Smarties,

I'm sad to say that today is our official last post in the Triad. We've really enjoyed delivering all the Smarty Scoop for you for two years and appreciate the support each and every one of you has given us every single day! However, due to some recent changes in the direction of our brand and business, we deemed it necessary to discontinue the TSP site for now. 

We wish you the best of luck with your journey through this crazy little thing called mommyhood and stay Smarty!

Come visit us in Charlotte any time - www.charlottesmartypants.com!

Sincerely,
Jen Plym
Chief Founding Mommy
http://www.charlottesmartypants.com
http://www.triadsmartypants.com

I wasn't exactly an avid follower since I'm neither a mom or particularly smart, but I kept an eye on the blog because I'm interested to see how "new media" fares locally.  For that reason I'm sorry to see them throw in the towel in the Triad, but hopefully they'll thrive in Charlotte.

Costco + Clif Bar Recall + Blog = Interview with MSNBC

Not long after I blogged about my love for Costco and the fact that it had been only deepened by a robo-call I'd received from them informing me of the Clif Bar recall, I received an email from an MSNBC reporter named JoNel Aleccia asking me if I'd be available for a phone interview.  The results of the interview can be found in her article Dial-a-recall? Stores use cards to warn buyers.  She was quite nice and she got the parts of our conversation that she used right, except she has my age at 45 and I'm only a young 42.  That's okay, because I look 55.

One thing she mentions is that I received a call about Zone Perfect Bars, which I didn't mention in my first post.  That's because Costco followed up with a second call to inform us about the Zone Bar recall and I emailed that tidbit to the reporter last night.  Of course I'm most appreciative of the call.

One thing I'll point out is that I think I gave Ms. Aleccia a term she used in the story.  She mentions "relationship marketing" and I think she might have gleaned that from our conversation.  She'd asked me if I was troubled at all about retailers collecting data about their customers and using it to track their purchases.  I said I wasn't and that a big reason was I'd spent a good chunk of my career in direct marketing and had even founded and run a newsletter called "Relationship Marketing" that explored how companies use customer data to improve customer retention and profitability.  I also told her I was surprised that more companies don't do this considering how long loyalty programs and customer databases have been around.

Of course I'm going to use this as a case study when I talk to clients about the influence of blogs.  I asked Ms. Aleccia how she came across my blog and she said she'd done a search on a term like "loyalty card recall" and my post popped right up.  She also said that she finds bloggers to be good sources for human anecdotes because they write about their lives in such detail.  Knowing that blogs are grist for the media mill I'd advise company's to pay close attention to them.

New Local Media Hierarchy

As I last posted the Winston-Salem Journal showed me a little love on Saturday by printing an excerpt from one of my blog posts in their "Bits & Pieces" section of their editorial page on Saturday.  A commenter noted that I should see a spike in traffic to my site, which I assumed as well.  Here's the thing: my traffic went up this last Saturday and Sunday compared to the previous weekend, but only a little and it was still lower than the traffic I had on Friday.  In other words there was a little more traffic, but not enough that I'd say that the Journal's love had a real impact.  

On the other hand when Esbee links to me I see my traffic double, minimum.  I'm not trying to slam the paper here, after all I'd assume that Esbee's readers are more likely to follow a link to another blog than people who read the paper or visit the paper's website are to actively go and find my blog.  Still I think it shows that in the evolving world of online media the media hierarchy is different than in the offline world.  I hope local advertisers and marketers are paying attention.

Oh, and a word of advice to the Journal: there are these little things called hyperlinks that have been used online as long as there's been an online.  You might want to consider using them in your stories seeing as it's considered good manners in the online realm AND the search engines give you credit for it.

Wake Forest University Library Blogs

If you would like to see a nice sampling of different ways to use a blog you should check out the blogs hosted by the Z. Smith Reynolds Library at Wake Forest University.  Here's just a couple of examples:

  • Spring Break\'08: Arkansas – My first reaction when I saw the title was, "Who goes to Arkansas for spring break?" but once I looked at it I realized that the blog was put together by some students who did a service project in Arkansas over spring break.  Excellent example of a project-based blog that has a defined life span.  I really enjoyed the April 14, 2008 post:
    "I have received great news from Benny that at least 2 of the students
    we worked with at Stephens High School have been admitted to and are
    planning to attend college.  Its so incredible and inspiring to think
    that in a few short days this type of difference could be made. 
    Imagine what would happen if we, as a society, made long-term
    investments in our youth.  It might just change the world!  I challenge
    each of you to think about how you might do that and if we work
    together, maybe we’ll see social justice prevail."
  • Research Hacks – A blog that hasn't been updated since December '07 but still has relevance.  Just goes to show that a blog doesn't have to be continually updated to have value.
  • Library Suggestion Box – I love this idea: a blog that is clearly labeled as a suggestion box for the library.  Every company should do this, and I think I've found the worlds easiest answer to "Why should my company have a blog?"

Lenslinger Hits the Bigs

In the online world "hitting the bigs" happens when you're linked to by one of the mega sites like Fark or Boing Boing and the number of visitors to your site explodes.  Greensboro photog and blogger Lenslinger spun off a new blog based on his regular feature called Schmuck Alert and he won a link from Boing Boing.  Luckily his blog is on Blogger; if it had been hosted on a local shared server I can almost guarantee the thing would have crashed.  Congrats 'Slinger.

WTF Six Apart?

I've hosted this blog (and a few others) on Six Apart's Typepad service for four years.  In general I've been very happy with the service, I've received responses to all customer service inquiries, the downtime has been relatively minor and I've been very happy with the fact that it's enabled me to focus on the creative side of blogging without having to learn too much about the technical side. Heck, I even got to meet one of the co-founders, Anil Dash, at ConvergeSouth and I found him to be one of the sharpest, if not the sharpest person there.  So why do I find myself irked with them today?

Because of this announcement that they're giving recently laid off journalists the service for free, and calling it the Journalist Bailout Program.  Now you might think it's cold of me to begrudge someone who's been laid off a helping hand, and maybe it is, but I've been paying for the service for four years and I've helped the folks at Six Apart get where they are.  Why should I be happy that some newcomer is getting appreciation and I'm not?  Really I have no problem with them helping out the journalists, but where's the love for me and my fellow paying TypePad-ers?

This reminds me of a conversation I had with a rep at Register.com a while back.  Before I knew any better I registered my domain names with them and paid some crazy rate like $30 a year, and they sent me renewal notices for that same amount.  I shopped around and got a much better deal at GoDaddy.  Unfortunately I had to call Register.com to finalize the transfer of the domain and that's when the rep offered to best the GoDaddy price.  I told him no thanks and when he asked why I said, "If you really appreciated my business you'd have offered me the better price before I called you.  The fact that you treat me better when I threaten to leave simply tells me that I'm a number, not a valued customer." To put it simply I get irked at any company that offers better deals for new customers than for existing customers.

The reality in this case is that Six Apart is gaining much more than they're giving up.  They're getting the journalists' audiences which means that their ad network will get more views which means more revenue for them.  That's fine for Six Apart, but what kind of appreciation are they showing to me and all the other customers who've been with them as they've grown?

I also find this ironic because a few years ago I tried to contact Six Apart to see if they had a program that would allow someone like me to re-sell their platform.  I knew several small businesses, local politicians and, yes, journalists who would benefit from blogging but needed hand holding.  I had no interest in setting up a platform, finding a host and providing tech support, so I thought if I could re-sell Typepad as the platform and then act as the "rep" who held the clients' hands through the process then it would be a win-win for me and for Six Apart.  I never heard back from them and I moved on to other things.  I guess now I have their answer.

I Miss Esbee

Winston-Salem's first lady, uber-blogger Esbee, has been on hiatus for about 10 days and I have to say it's like having a friend you talk to every day leave town.  It's funny because she's interested in things that, quite frankly, I wouldn't do in five lifetimes, but at the same time it's fun to read her dispatches from around town.  Since I rarely venture far from the confines of my home office she's been my lifeline to all things Winston-Salem.  I have a feeling that she's filled the same role for the thousands of people who visit her blog every day so I'm guessing that she's received hundreds of emails from readers suffering Esbeedrawals asking her what's up and when she'll be back.  The sign on her blog says she'll be back November 5-ish and I'm hoping that the -ish is closer to five than to nine or ten.

Until she's back you should check out the profile that Winston-Salem Monthly did on Esbee, aka Lucy Cash.