Tag Archives: hyperbole

Hype vs Hyperbole

A few weeks back the folks at the Greensboro Coliseum¬†started hinting to the press that they would have a “historic” announcement. What was this historic announcement? That Paul McCartney would play a concert there as part of his US tour this fall. Sure McCartney’s a big act – a huge act to many folks – but is one concert date on one tour really historic?

Compare that with yesterday’s announcement that downtown Greensboro will be getting an 850-seat venue affiliated with House of Blues. Much less hype¬†for something that will have much more impact on Greensboro in the long run.

Some local folks got their panties in a twist when other folks got a little snarky about the McCartney announcement. They took it as a slam on McCartney when really it was an indictment of the over-the-top PR push by the Coliseum folks. There’s a reason people don’t trust marketers/advertisers and the Coliseum folks provided us with a perfect example when the crossed the line from hype to hyperbole.