Hype vs Hyperbole

A few weeks back the folks at the Greensboro Coliseum started hinting to the press that they would have a “historic” announcement. What was this historic announcement? That Paul McCartney would play a concert there as part of his US tour this fall. Sure McCartney’s a big act – a huge act to many folks – but is one concert date on one tour really historic?

Compare that with yesterday’s announcement that downtown Greensboro will be getting an 850-seat venue affiliated with House of Blues. Much less hype for something that will have much more impact on Greensboro in the long run.

Some local folks got their panties in a twist when other folks got a little snarky about the McCartney announcement. They took it as a slam on McCartney when really it was an indictment of the over-the-top PR push by the Coliseum folks. There’s a reason people don’t trust marketers/advertisers and the Coliseum folks provided us with a perfect example when the crossed the line from hype to hyperbole.

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