One of my favorite blogs over the last couple of years has been bookofjoe.com. It’s a compendium of interesting items, not the least of which are articles that the blogs owner/author has read in the New York Times or other newspapers and has reproduced on his site with full links and attributions to the source. The fact that he doesn’t excerpt but instead provides the article in full has caused some consternation with some of the ink-stained wretches lawyers.
Case in point is the Charlottesville Daily Progress‘s (Joe lives in Charlottesville, VA) lawyer Andrew Carington. He sent a lengthly cease and desist letter to Joe who promptly posted it on his blog for all to see. Joe points out that he’s pretty sure that the authors of the articles probably wouldn’t agree with the lawyer’s move since getting a placement on his site vastly expands their audience. I’d have to agree, and I’d go so far as to say that Media General is making a business mistake by going after him (I’m not going to argue the legality of Joe’s practice since I’m no copyright expert).
Here’s my thinking. The Daily Progress is a local paper owned by the same company that owns my hometown paper The Winston-Salem Journal. I’d say it’s safe to assume that both newspapers get the majority of their traffic from folks within their region. On the other hand Joe gets a lot of his traffic from all over the internet tubes so by getting a link from his site the newspaper is getting exposure to a much broader audience than they do on their own. And guess what? We’re talking major traffic.
I went to Compete.com and ran a quick comparison between bookofjoe.com and dailyprogress.com. If you look at the screenshot on the left (click on it to see it at full size) you’ll see that while the Daily Progress does have a bit more traffic than Joe it ain’t by much (63,341 visitors vs. 55,262) and you’ll also see that Joe’s traffic is trending up much more quickly than the Daily Progress. You’d think they’d love the opportunity to get their name and a link to their site out there to such a growing audience. Heck, Joe’s offering them free syndication.
But I’m sure the honchos at Media General are thinking that Joe’s getting rich off their work…oh wait, he doesn’t take advertising. So maybe he’s not getting rich off of their work, so maybe it’s the principle of the thing. But I’m a cynic so I’m thinking they’re just ticked because one guy writing in his bathrobe in his condo is pulling almost as much traffic as their newspaper with dozens of employees and they think they can push him around. Whatever their motivation it’s a dumb move.
