Category Archives: Media

Having “Hooker” in a Headline Will Help Drive Traffic

My hometown paper, the Winston-Salem Journal, probably saw a nice traffic spike yesterday (Saturday, May 14, 2005).  Since there’s a local furniture company named Hooker they were able to run this article with the headline "Hooker expects up to 7% drop in sales." 

Of course this caught the attention of my favorite sophomoric-humor-weblog, Fark.com, which linked to the story with its own, somewhat more suggestive headline: "Hooker expects up to seven percent drop in business due to wood shortage."

Links from Fark.com have been known to crash sites due to the traffic crush, so my hat’s off to the webguys at the Journal. (Hi Joe.)

CNN: Canned Negligible Network

The story about the Tony Blair memo which was broken by the London Times days ago (I posted this about the story on Monday, May 9 and I found it through RawStory which referenced the letter from 88 members of Congress to the President that was dated May 5) but CNN is just getting around to posting it here on May 11 at 7:36 p.m (2336 GMT).

The story was broken by the London Times on May 1!  That’s a ten day lag, and CNN added no original reporting to their story.  When I think of all the possible explanations for this I can only come up with these (followed by reaction):

  • They didn’t feel the story was newsworthy — And the Runaway Bride was?
  • They needed time to fact-check — 10 days?  Who’s doing the checking, a tortoise?
  • They wanted to flesh out the story — Where’s the beef?

The headline for this story appeared as the first item in "More News" on CNN’s home page; the second headline was "Culkin: Jackson ‘never’ molested me."

Adios CNN.

***Update***
As of 12:50 a.m. on May 12 I can’t find any mention of this story on the New York Times site, USA Today’s site or the Washington Post site. Maybe I’m tired and not looking in the right places, but I can’t even find a sentence in their politics section. 

Is this really not a story?  Written proof that the Prime Minister of Great Britain and his team stated that the US and Britain had to "create" the conditions to justify a war. This isn’t a story?

Let’s look at it his way: President Bush’s best international buddy, his staunchest ally, is essentially admitting to conspiring with the President’s team to "create" conditions to sell the war to the American and British public (not to mention Parliament, Congress and the UN).  Then 88 (89?) members of congress sent a letter to the President asking him to explain his position.  In their letter they highlight these points from the leaked document reported by the London Times:

  • Prime Minister Tony Blair chaired a July 2002 meeting, at which he discussed military
    options, having already committed himself to supporting President Bush’s plans for
    invading Iraq.
  • British Foreign Secretary Jack Straw acknowledged that the case for war was “thin” as
    “Saddam was not threatening his neighbours and his WMD capability was less than that
    of Libya, North Korea, or Iran.”
  • A separate secret briefing for the meeting said that Britain and America had to “create”
    conditions to justify a war.
  • A British official “reported on his recent talks in Washington. There was a perceptible
    shift in attitude. Military action was now seen as inevitable. Bush wanted to remove Saddam, through military action, justified by the conjunction of terrorism and WMD. But
    the intelligence and facts were being fixed around the policy.”

Which leads the members of Congress to ask these very relevant questions:

  • Do you or anyone in your Administration dispute the accuracy of the leaked document?
  • Did you or anyone in your Administration obtain Britain’s commitment to invade prior to this time? Were arrangements being made, including the recruitment of allies, before you sought
    Congressional authorization go to war?
  • Was there an effort to create an ultimatum about weapons inspectors in order to help with
    the justification for the war as the minutes indicate?
  • At what point in time did you and Prime Minister Blair first agree it was necessary to
    invade Iraq?
  • Was there a coordinated effort with the U.S. intelligence community and/or British
    officials to “fix” the intelligence and facts around the policy as the leaked document
    states?

Granted all of these members of Congress have political motivations for asking these questions, but I ask again, "How is this not a story worthy of at least ‘National’ page or ‘Washington’ page coverage in the major media outlets?"

CNN isn’t the only "negligible" source in this case.

Who Cares if Newspapers Die?

Lots is being written these days about the newspaper industry.  As I’ve mentioned before I’m very impressed with what the Greensboro News & Record is doing with blogs, posting "Letters to the Editor" online and allowing comments (talk about free entertainment), opening their "pages" to the masses, etc.  So when their editor posts something on his blog about the newspaper business I read it, and then start thinking about it.

So after lots of thinking, starting and then deleting lots of posts about it, and finally just deciding I don’t know what I think about it, here’s what I’ve finally come up with about the newspaper business:

  1. We have to stop thinking of it as the "newspaper" business.  In this day and age almost all newspapers are part of a larger media company, and as such the newspapers are really a piece of a media portfolio.
  2. "Newspaper" is not synonymous "journalism."  One component of newspapers is journalism, but a newspaper is really a delivery vehicle for some journalistic pieces, some editorial pieces and (increasingly less) advertising.
  3. Not all employees of newspaper (media) companies have the same goals. Journalists want one thing, ad reps another, and publishers something else.  What they have in common is that they want to stay in business, but they have a hard time agreeing on how to do that.
  4. Newspaper publishers, or at least their parent companies, need not worry about declining circulation in and of itself.  They simply need to take whatever strategic direction allows them to wield the same influence in the community that the newspapers have traditionally enjoyed.  In fact I’m sure they would love to trade the capital expense that is the printing press for a bank of ever cheaper servers.
  5. Journalists shouldn’t care one iota if the newspaper itself survives.  What they need to worry about is retaining their influence as the interpreter, the fact checker, the "trusted source."  They need to realize that they are just like every other professional out there: their name and reputation means everything.  They’ve been losing ground on the "trusted" front, but we still count on journalists to interpret the big stories for us, and we still need their investigative skills and inherent skepticism (at least the good ones).
  6. To make sure that they don’t lose any more ground in the respectability arena journalists must effectively distance themselves from the columnists and entertainers (Coulter, Will, Cohen) and educate the average consumer on the difference between journalists and the rest.
  7. Journalists also need to train themselves to utilize the new media that is out there to tell their stories better and more effectively.  They need to understand that while the written word is still their most powerful and effective medium, in the future it will be necessary to augment the written word with audio, video, graphics and probably as-yet-unconceived tool.
  8. The news media industry is going to start resembling the movie industry.  By that I mean that instead of the traditional corporate structure where there’s an HQ with publishers, editors, reporters, photographers and graphics people housed together and augmented with a stable of freelancers there will essentially be an HQ with managers.  Managers will then pull together their product using a pool of professionals on an as needed basis.
    And the pool of professionals will increasingly be working with raw materials supplied by the public, the "citizen journalists" that everyone talks about. (I’ll detail some of my imagined scenarios in a later post).
  9. Editors, writers, photographers, graphics folks (i.e. ‘the talent’) will need to be very entrepreneurial to survive.  (Dana Blankenhorn has been saying this for a while).  But those that do survive will thrive because they will no longer be beholden to one employer; they can hire themselves out to the highest bidder.  **Editors might actually be the managers that I mention in point 7.**
  10. The news media companies will enjoy ever higher profits.  While they’ve lost significant ad revenue to Google and Yahoo! they still have the opportunity to dominate local advertising.  I think they’ll figure it out and will do exactly that.

Okay, enough for now.  That’s as far as my thinking has gone.

2% of What?

Just read this item in MarketingVox about a study done by MediaPost on the blogging phenomenon:

A Universal McCann study on consumer-generated media finds that very
few people – about two percent – are bloggers, according to MediaPost,
and that those who do commit their opinions to webpages regularly tend
to be quite young. Adults 18-24 are three times more likely to blog
than the average adult. The glass-half-full crowd may interpret that to
mean that blogging will increase as this generation displaces the older
adults. The half-empties may interpret that as meaning that blogging is
for less serious and more self-involved individuals.

I initially read this piece because I read most things I find that relate to blogging, but I couldn’t get past the first sentence.  Specifically, "very few people – about two percent – are bloggers" bothered me.  Two percent of what?  The world’s population, America’s population or the online population?

Even if it’s just the latter, two percent is a huge number.  Look at it this way: say there are 50 million people online (I’m sure it’s more than that, but I like round numbers).  Two percent is one million people. 

That’s a lot of content, and yes most of it’s crap, but when in the history of mankind have you had access to the opinions, comments and thoughts of one million people without leaving your home?

I guess I’ll have to read the MediaPost piece to get the details, but I wish MarketingVox had been a little tighter in their writing.

And for the record I fall into the glass half full crowd.  I don’t really care how old someone is, as long as they have something intelligent to say and say it well.

Sun Doesn’t Just Shine for Newspapers

There’s a new organization dedicated to "open government", or Freedom of Information if you like.  The two major newspapers here in the NC Piedmont Triad are participating in the movement (The Greensboro News & Record, The Winston-Salem Journal), as I’m sure are most of the major newspapers in the U.S.

But while the newspapers bring much needed exposure and "oomph" for the effort, they are not the main benefactors or the primary impetus for the movement.

As one editorialist pointed out most people don’t understand that public information is open to them.  Rather, they abdicated the role of government overseer to the journalists, the "Fourth Estate."

That is changing.  The creation of the world’s cheapest printing press (the Web) a little over ten years ago initiated an era when average people began to see themselves as grass roots media.  And when blogs (websites for dummies) hit the online mainstream we had a cadre of Benjamin Franklins born overnight.

Now, with RSS, our cadre of Franklins has grown to a small army of Pulitzers (Hearsts?), and they will be the true benefactors and impetus of the open government movement.  And if I was anyone of influence or power they would scare the bejesus out of me.

Greensboro N&R’s Letters to the Editor Blog: The Triad’s National Enquirer

Alot of bloggers have commented on the rowdy Greensboro News & Record’s "Letters to the Editor" blog.  Many are lamenting the lack of civility, the nasty posts made by people hiding behind their pseudonyms, etc. 

Me?  I love watching people with firmly held beliefs trying to convince someone else with equally firmly held, yet opposite beliefs that they are in fact wrong about their firmly held beliefs.  This debate about torture is a prime example.

I’m sure this isn’t what John Robinson and company were striving for, but I feel the same guilty pleasure reading this blog as I do when I read the National Enquirer in the grocery store check out.  Of course I’m sure John & company would love the Enquirer’s circulation!

Drink More Ovaltine

Remember in the movie "A Christmas Story" when Ralphie gets his secret decoder ring from his favorite radio show (I think it was the Green Hornet), excitedly runs to the bathroom and decodes the message only to find out that it says "Drink More Ovaltine"? 

That’s what first came to mind when I read this article about network TV shows using websites to further hook fans to the show.  But after reading the article I’m kind of impressed by their creativity. Here’s a bit about what the editors of NBC’s crime drama Crossing Jordan are doing:

The network has found a way to keep super-fans like Washburn engaged
with the crime drama: an online diary created by the show’s writers
that asks viewers to help the character Nigel Townsend of the Boston
medical examiner’s office solve the murders.

It’s a drama that
mostly plays out on the Web. Nigel will mention the unsolved murders
occasionally on the air and drop clues for cyber-sleuths, but he will
solve the case only at Nigelblog.com — with the help of Washburn and
other fans.

"It’s not enough to just watch the show," said
Washburn, 47, who works on the case from her Houston home when not
tending to her ailing mother. She’s among 13,000 fans of "Crossing
Jordan" who visited the site within eight days after Nigel mentioned it
in conversation with another character during the Feb. 13 episode.

I wish I had a crystal ball and could tell you what TV will look like in 10 or 20 years.  I don’t, but I can make a prediction that our various home entertainment vehicles are going to consolidate and morph into one big blob.

My hope is my TV and PC will be replaced by a centralized piece of hardware (server?) that feeds various high-quality screens (dumb terminal?) that are networked wirelessly.  My hardware will be linked to my info-entertainment feeds by high speed connections, and my content will be served by networks/publishers on a program-by-program (item-by-item?) basis.

In such a world the creative folks like those working on Crossing Jordan will win. Here’s to hoping.

USA Today has RSS Feeds for Classifieds

Just read on MicroPersuasion that USA Today has RSS feeds for classifieds.  When I checked out the RSS page I thought of a few things:

  1. The RSS page does a great job of explaining to the average reader what RSS is all about.  It is also well organized by topic so readers don’t have to search for the feeds they are interested in.
  2. I wonder how many people sign up for advertising feeds?  My first instinct is that no one would volunteer to be inundated with more ads, but when you stop and think about it, it’s not advertising that bugs us so much as it is inappropriate advertising.
    I’m interested in seeing ads for products or services that I want to use.  Selling sporting goods?  I want to hear about it.  Feminine hygiene, i.e. "Got that not so fresh feeling"?  Forget about it.
  3. How are they selling the feeds?  Are they bundled with regular ad sales, or are they sold separately?  Can they measure results?  If so, how?

If this works I think it’s going to have a huge impact on the publishing industry, just as search advertising has had a huge impact over the last couple of years.  Should be interesting.

Two Papers Better Than One

Wow, I have to say I’m kind of amazed at the replies I’ve gotten to my last post .  It was really cool to hear from the folks at the Greensboro News & Record and in particular from the folks at the Winston-Salem Journal. Click here to see their comments.  Actually, it’s really cool knowing that someone is reading this thing at all.

Anyway, here are a couple of final thoughts on the Triad newspapers, at least for now:

  • I think it is absolutely vital that the Triad continue to have two quality newspapers, no matter what form they take.  I used to deliver the Washington Star in D.C. and my mom was an avid Washington Post reader, so I got to see the advantage of having two good papers in town.  (The Star’s sports and opinion sections kicked the Post’s tail, and it was the last afternoon paper I can remember reading.) Then the Star went belly up and D.C. became a one "voice" town.  (The Washington Times came along a few years later, but it’s really a conservative mouthpiece that makes the Posts liberal inclinations look balanced.)  Let’s just say that with a newspaper monopoly the region would suffer because:
  • You get one high-profile editorial viewpoint for the entire region, which can lead to a true feeling of exclusion for a large part of the populace.
  • You get less coverage of local issues.  The press, the Fourth Estate, is a vital part of the "balance of powers" and without in-depth coverage of local issues you leave the door open for opportunists.
  • Competition keeps people hungry; without it you get stagnation and little or no innovation.
  • I think both papers are excellent.  Call it a big city bias, but I really expected to get sub-par papers when I moved here.  They have been anything but.  I honestly think that the Journal is a better paper than the Washington Post, and as far as I can tell so is the News & Record.  Sure they inhabit different strata in the media landscape, but the Journal and N&R do a better job in their space than the Post does in its space.
  • Last, it truly is imperative for both newspapers to get serious about expanding their domain from paper to multi-media.  I’ve heard/read some comments about how the current hubaloo is a repeat of the death nell that was tolled for newspapers with the advent of local TV news. That’s a bunch of hogwash if for no other reason than because the landscape is changing for TV news too! 

    What we are seeing is a change in the living patterns of most Americans.  How the average 25 year old gets her information is radically different from her parents.  How many 50 year olds IM on a regular basis?  How many utilize the text messaging on their phones?   How many 25 year olds actually pick up a newspaper on a regular basis?  How many 25 year olds watch the news?  How many 50 year olds have a news feed on their computer? Yet they can all relate to the same big stories.  Why?  Because the news is the same, only the delivery is different.

    The message then is that for newspapers to remain relevant, to return to a growth mode from the atrophy mode which they’ve been living in, and to retain their influence, they must find their audience wherever the audience wants to be found.

    And they should not lose sight of the fact that they still hold a tremendous strategic advantage that is very hard for any upstart to overcome: they have the feet on the street with the contacts and institutional knowledge that they’ve developed over the decades.  It would be a shame if it were to go to waste.