Category Archives: Business

Reading List September 28, 2005

  • I Am a Broadband Liberal (A VC) – Fred Wilson is a liberal and proud of it.  Any bets on how many comments he gets on this post?
  • Wikimania (A VC) – Fred’s really liking his JotSpot wiki as an organizational tool.
  • Apple Veep Responds to Blogger Outcry (MicroPersuasion) – An Apple VP responded to the criticism of the Nano in the blogosphere and main-stream media.  Jeff just wishes Dell would learn from Apple.
  • NYC Mayor Bloomberg Rewrites Opponent’s Blog (MicroPersuasion) – Mayor Bloomberg’s staff caught an error on his opponent’s blog and cried foul.  Just goes to show that it’s not enough to blog, you must blog well.
  • Seeing the Forest for the Flood (Jeff Jarvis) – An examination of the Katrina "story" and the exaggerations, corrections and perceptions that came with it.
  • The Chrystal Meth/"Purpose-Driven Life" Coefficient (Freakonomics) – Did you know that the woman who was held hostage by an escaped murderer in Atlanta gave him her stash of chrystal meth after reading passages of "The Purpose-Driven Life" to him?  Now that’s a strange trip.

Reading List September 27, 2005

Celeste Attracts Customer Service Ding-Dongs Like Bees to Honey

Celeste and I moved our family to Winston-Salem from the Washington, D.C. suburbs in July of ’04.  After living here for about 15 months we’ve noticed that as a rule the clerks, waiters and other "customer-facing" people we deal with when we shop/dine out in Winston-Salem are a lot friendlier and more helpful than those we dealt with in D.C.  Of course there are always exceptions that prove the rule, and then there are the customer support people on a phone somewhere else in the world to which the rule doesn’t apply in the first place.  Unfortunately Celeste attracts these "exceptions" like bees to honey.

Example 1:  On September 9 Celeste stopped by the Kentucky Fried Chicken on Hanes Mall Blvd (actual address is 140 Hanes Square Circle, Winston Salem, NC 27103) to get two buckets of chicken for our son’s birthday party.  She placed her order around 4:30 and was told that there wasn’t enough chicken ready and she’d have to wait while they cooked it.  She said fine and plopped down at a seat in front of the counter to wait while sipping on a complimentary soda she was offered by one of the clerks.

Forty-five minutes passed and still no chicken.  By this time there had been a shift change and because the wait had been so long Celeste’s order had been knocked off the computer screen.  When she asked one of the new shift workers about the status of her order they couldn’t find it, of course.  So Celeste showed them her receipt and the young woman told her she’d get right on it, and then proceeded to fill a bunch of drive-through orders.

As another of the employees finally got working on the order Celeste talked to the manager and filled her in on the situation.  When Celeste asked if there was anything the manager could do (discount on the food, complimentary side item, or some other kind of gesture) the manager said (I’m paraphrasing), "So you don’t want your chicken?"  To which Celeste replied, "Yes I want my chicken that I’ve been waiting over 45 minutes for, but I was wondering if there was something you could do since I had to wait so long."  The manager said something like, "Maam if you’re getting your chicken then there’s nothing I can do.  I can refund your money if you don’t want your chicken, but that’s it."

Now there’s nothing in the law that says that this manager had to do anything for Celeste, but one of her company’s selling points is that the food is served relatively quickly.  I think any of us would understand a 20 minute delay in delivering two buckets of chicken, but by the time Celeste got the chicken it had been close to an hour.  That’s just unacceptable.  What’s even more unacceptable is that the manager didn’t even try to help Celeste, who was as much put off by the woman’s brusk manner as by the fact that she had to wait so long and watch plenty of other orders get delivered while she waited for hers.   So the least the woman could have done was say "I’m sorry" which she never did, and then maybe thrown in some side items as a good faith gesture.  As it is there’s no way we’re ever going back there and I can tell you that every friend and family member we have in town has heard, or will hear the story.

Example 2: Rooms-to-Go.  In July we purchased some living room furniture from Rooms-to-Go.  We like the furniture, it was delivered when promised and when we found a piece broken on our new coffee table they sent someone out to take care of it.  No problems so far.

Then Celeste paid the first monthly bill online.  Now let me preface this by saying that we got an 18-month, no interest, no minimum payment financing deal when we bought the furniture.  We do this all the time with purchases, and we just make sure we have everything paid off by the time it is due so the interest doesn’t kick in.  Celeste handles all our financial stuff, so she figures out how much we need to pay each month and then makes those payments religiously.

So, Celeste got on line and made the first installment via the Roooms-to-Go (actually GE Credit) website.  Unfortunately she put missed a digit in our account number when she typed it in and the account couldn’t be found by our bank when the creditor submitted the payment info (we didn’t know this until much later, read on for details).  That was on September 14.  On Friday, September 23 we got a letter saying that the creditor had the payment returned by the bank and they were charging us $29 and now our status had been changed to active and we had minimum payments and interest.

Yesterday (Monday, September 26) Celeste called the customer service number provided in the letter and spoke to a man in the customer service department.  He immediately created problems when Celeste told him the situation and his reply was, "Maam, I don’t know anything about website stuff."  Huh?

Then when Celeste got through to him that she had a confirmation number for the transaction he said, "I can’t do anything without a tracking number" and Celeste said, through clenched teeth, "Well, maybe my confirmation number is a tracking number, why don’t we try" and ‘lo and behold it worked.  At this point he started telling Celeste that it’s not their fault that the payment didn’t go through and that we need to talk to our bank, but unfortunately he wouldn’t tell Celeste what the problem with the transaction was.  She asked him several times if he could tell her what the information she had submitted was, but he wouldn’t tell her.

Eventually he told Celeste that he would waive the $29 fee but that’s all he could do.  We’d have to get the payment situation resolved with our bank, and he reiterated that it wasn’t their fault.  At this point Celeste couldn’t take any more and she ended the call.

We were sitting in my office while this whole thing was going on, and I heard it all.  I wasn’t happy that our payment status had been changed even though:

  1. We weren’t required to make any payment at all until next September.
  2. We’d made a payment, but due to some as yet unkown error, our payment hadn’t been accepted.

So I got on the phone and called them back.  I got through to another rep, a nice young woman named Tracy.  I explained the situation to her and asked her why our payment status had been changed.  She explained that their payment system had automatically changed our status when the payment was refused, and that she’d be happy to change it back to the "promotional" status.  Then she offered to help us figure out what went wrong.  She said, "I can’t give you any information but if you read me your bank account number then I can tell you if it matches what your wife entered."  I read the account number and she told me that Celeste had missed a number and which one it was.

We ended the call with me very thankful and bemused.  I was bemused because when it comes to customer service I always seem to get the competent, friendly folks and Celeste gets the ding-dongs.

Back to the original point.  Before we moved here I don’t think we would have noticed these issues, but we’ve become accustomed to the superior hospitality the people in Winston-Salem offer.  Now when we get these ding-dongs they stick out like a sore thumb, and I’m glad that we don’t have to deal with them too often.

Reading List September 23, 2005

  • Reed’s Law (A VC) – Some serious math jockeying as it relates to the calculating the value of networks.  Put on your beanie, cause you’ll need it to grasp this one.
  • Web 2.0 Doesn’t Does Exist, eBay + Skype, and Network Scale Economies (BubbleGeneration via A VC) – Okay, you’ll really need the beanie for this one.  It’s the basis for the A VC post I linked to above, and it’s basically about the math behind the network effect.  I think I get about 10% of it.
  • Blogonomics (BubbleGeneration) – We think of blogs as free, but they are not.  As the author points out it takes time and effort to find new blogs worth reading and that is a "cost."  That’s why most peoples daily reading ossifies.
  • Complaint Letter of the Year (Puree Soiree) – Only a Brit could write a complaint letter this good…or bad depending on how you look at it.

Reading List September 22, 2005

  • Transparency Please (A VC) – Fred Wilson doesn’t want John Roberts to be confirmed as Chief Justice because he didn’t answer questions about his personal opinions on matters that may come before the court.  Fred’s tired of all the obfuscation in DC, as am I.
  • Surreal In-Flight Programming (Rexblog) – Rex writes a post about how some of the passengers on the JetBlue flight that was having landing gear problems yesterday were watching the whole thing unfold on their TVs. (JetBlue has screens on the backs of all its seats and provides free satellite TV).
  • Who’s Grass is Greener? (Gotriad) – Which city has a better social scene, Winston-Salem or Greensboro?  A resident from each city debates that issue, and interestingly the Greensboro resident likes Winston-Salem better and vice versa for the Winston-Salem resident.

Reading List September 21, 2005

  • Maybe You Should Decide (Micropersuasion) – Steve wonders if he should float pitches on his blog so readers can help decide what he should publish/run.  BusinessWeek is wondering the same thing.
  • WSJ Steals Our Story, Again (paidContent) – Rafat Ali is ticked off that the Wall Street Journal picked up a story he broke and didn’t attribute him.  Go get ’em Rafat.
  • Google Defends Self on Blog (John Battelle’s SearchBlog) – Google is being sued by Authors Guild and defends its position on its blog.
  • Who Will Audit the Red Cross? (Moore’s Lore) – Dana Blankenhorn would like to know if how the Red Cross is doing in response to Katrina.  Stories about problems are beginning to surface and he rightly asks if their true and if anyone is keeping an eye on them.
  • Google Flattens the World (Moore’s Lore) – Dana doesn’t think Google’s recent moves are aimed at taking on Microsoft, rather they are aimed at taking on the entire computing-telecommunications complex.
  • Guilt the Gift that Keeps on Giving (Michael’s Corner) – Via Patrick Eakes I found this Greensboro-based blog and I’m now a subscriber.  Michael’s take on guilt as a parenting tool is really making me think. 
  • Continued Demise of the Old Media (The Third Rail) – John Trainer thinks the New York Times has screwed up: "’All the news that’s fit to print’ just doesn’t work any more.
    It wouldn’t have been so difficult for you to plug yourselves into the new mainstream – the Washington Post did it by creating blog links that referenced most every blogger who, in turn, referenced one of the Post’s stories. Too liberal, too conservative, that’s not the question. Just simple tit for tat. Engagement, not detachment. The public is now apparently demanding ‘All the news that fits, we print.’"
  • True Genius: Kevin Murphy Wins MacArthur "Genius" Award" (Freakonomics) – Kevin Murphy is a colleague of Steven Leavitt’s and Steven isn’t bashful in his praise of the man who was recently named a MacArthur Fellow.
  • Exploding TV (Jeff Jarvis) – Jeff talks about the Viacom deal to buy iFilm (same story broken by Rafat Ali, and not properly attributed by WSJ).  According to Jeff it’s a "media changing moment."
  • Surprising Partners: Adding Blogs to an Existing Non-Profit Community (Global PR Blog Week) – Another very informative article from the online conference for the PR community.  This one focuses on the online community building efforts of the March of Dimes.
  • Blogs and Press Releases (Global PR Blog Week) – Shel Holtz argues that blogs can’t and won’t replace the venerable press release.  He doesn’t think they should, either.
  • Porn Site Offers Soldiers Free Access in Return for Photos of Dead Iraqis (Online Journalism Review) – The title’s pretty self-explanatory, but the OJR makes it even more interesting by taking a hard look at the role that the porn site is playing.  The thinking here is much more involved than you would expect.

Reading List September 20, 2005

  • Seth Godin’s Incomplete Guide to Blogs and the New Web (PDF file, via A VC) – Seth Godin has posted a PDF guide to blogging and it’s free.
  • Alacra Wiki (via A VC) – Alacra, an aggregator of premium business information, has a wiki.  Could be useful on the work front.
  • Wikis (A VC) – This is a good look at the value of wikis and provides links to some good wiki info.
  • Adding Your Voice to the Conversation: Why CEOs Should Blog (Global PR Blog Week 2.0 via Doc Searls) – This article provides a nice perspective on CEO blogging and also gives lots of useful links to corporate blog resources.
  • Corporate Blogging 2.0 (Blogwrite for CEOs) – Debbie Weil thinks that the 2,000 employee blogs emanating from Microsoft provide a window in the company’s true soul. Microsoft even has it’s own Deep Throat. Me thinks Debbie may be right.
  • Minipreneurs (Trendwatching.com via Jeff Jarvis) – This newsletter piece pulls together a bunch of disparate information to highlight the trend towards consumer selling via eBay and many other services.
  • Banned Books Week (Library Boy) – This post is about the American Library Association’s annual Banned Books Week. Among the top 10 most frequently challenged books in 2004 is Maya Angelou’s "I Know Why the Caged Bird Sings" and John Steinbeck’s "Of Mice and Men."  Sheesh.
  • Spam Blogs (A VC) – Fred Wilson is finding more spam blogs now that Google has entered the blog search game.

Reading List September 18, 2005

  • Sometimes You Are The Dog (Patrick Eakes) – Patrick had a bad round of golf during a tournament, thought about throwing in the towel, but to his credit he didn’t.
  • Hackoff.com – A Must Read (A VC) – This post points to a new blog-based book publishing adventure that the book author calls a "blook."  That’s the 2005 winner of the dumbest "coinage" to date.
  • Man on the Street Tests (The Post Money Value) – The author provides a series of questions you can ask to get a handle on how prevalent certain phenomena are in your community.  Tops on the list is to say to someone you’ve just met, "Hey I love the blog" to see how many are actually blogging.
  • The Triangle: Limits of Blog Power (Daou Report – Salon.com) – A very interesting look at the relationship between the "netroots", media and political power structure.  They are the three sides of a triangle that the author believes is the new political reality.

Reading List September 15, 2005

  • Dave Sifry – Don’t Order a Body Bag Just Yet (The Post Money Value) – Why the reporting of Technorati’s demise is premature.
  • Yahoo Launches "Instant Search" (John Battelle’s Searchblog) – Yahoo announces launch of search tool that shows results below the search box as you’re typing.  There’s some real value there as the tool will help you refine your search terms without continually having to type-search-repeat.  John’s favorite line from the release: "Why feel lucky when you can be right?"
  • eBay Motors + Google Maps = Mashup Heaven (Business2) – A blogger combines eBay’s car sales data and Google Maps to show location of all cars for sale on eBay Motors.  The guys at Business 2.0 conjecture on the next step: eBay incorporating Google Maps themselves and then having Google’s text ads appearing on the page.  It’s a business mashup!
  • Because That’s the Way We Have Always Done It (Blog Maverick) – Mark Cuban hates the "because we’ve always done it that way" reasoning. Reminds me that all the good entrepreneurs I’ve met have always been "why" folks.
  • Michelin’s Bibendum (Reveries.com) – A fascinating article about the history of the Michelin Man.  Warning: it includes the words "Latin gerundive."
  • Fat & Fit (Reveries.com) – Gyms are starting to hire trainers who aren’t hard-bodies. Could it be that people are beginning to realize that six-pack doesn’t necessarily equal fit?  I know a lot of skinny smokers with incredible abs who can’t walk down the street without gasping.

Blogging for Business

I’ve been a long-time reader of Micro Persuasion which is the blog of Steve Rubel, a honcho at PR firm CooperKatz.

One of his clients is Vespa and they have a nice little blog called Vespaway.  I have to say they’ve done a nice job, at least from the posts I’ve read.  The blogger has a good voice, seems to be a genuine fan of the product and seems to have a tongue-in-cheek tone appropriate for the company.

Compare this to the piece of crap that Juicy Fruit has put out there and labeled a blog and you have a good case study for the right and wrong ways to use blogs for business.