Category Archives: Advertising

Tiger Ad

I’m not sure how late to the party I am on this, but I just saw Nike’s online ad featuring Tiger Woods’ swing.  They took a very high-end camera that can shoot 4,000 frames a second and shot Tiger’s swing with a driver.  It’s a thing of beauty, as is the commercial, and that being typed by a guy who struggles to break 110 on a good day.

I’d love to see something similar with Roger Federer’s swings, particularly his backhand. He’s tennis’ answer to Tiger.

Craigslist Ran More Classifieds Than All US Newspapers Combined

According to this article Craigslist sites are generating 3 billion page views every month and running more classified ads than all US newspapers combined.  According to Craigslist CEO Jim Buckmaster the biggest problem they have is keeping up:

"We struggle to keep up. Last year overall
growth was 200 per cent, both in terms of page views and listings – and
if it pools to 100 per cent, we would be happy with that."

I can think of a few newspaper people who would LOVE to have that problem.

Apparently Diamonds Weren’t Always a Girls Best Friend

Boing Boing is linking to an old (1982) Atlantic Monthly article that details "how the De Beers cartel pumped
up the value of a relatively common gemstone, the diamond, by
conducting a global psychological manipulation campaign."

Those bastards have cost me a mint over the years.

Side note: getting a mention from sites like Boing Boing and Fark can be a mixed blessing; great traffic, crashed server.  When I checked Atlantic’s site was down, and I’m guessing they can thank the Boingers.

One More Reason the World Hates Advertisers

According to this piece on Business 2.0 there’s a company in Seattle called Brain Fingerprinting Laboratories that claims "By hooking humans up to machines that measure cerebral activity,
the company believes it can determine whether specific information is
stored in a person’s memory. Now, Brain Fingerprinting believes it’s
found the ideal first business application: advertising. (Source Puget Sound Business Journal, full article here).

So the company plans on spinning off an ad agency based on it’s technology.  Now let me get this straight; after serving us misleading information, horrid jingles and banal copy that has sucked our brains dry now the advertisers want to read our withered and overwhelmed cerebra?  Good luck