Stories That Sell: The Importance of a Content Strategy (Andy Busam of Our State Magazine) – The best way to create compelling content is by understanding the story behind your brand. This philosophy helps brands continually grow their audience. In this session, you’ll learn how Our State does this in print and online, and how to translate these ideas to your company.

2015 Updates to the SEO “Rule Book” (Lauren Polinsky of Merkle) – “Back in the day,” SEO used to be all about the keywords – exactly match someone’s query with a page dedicated to that content, build some links to it and bam! you’re optimized. But in 2015 the rules have changed: it’s the webmaster’s job to get the right mix of UX and SEO for their audience. Learn about how the rules have changed and what your website needs to stay competitive.

Get Back to Work (Anita Cafiero of Tiny Goat) – You didn’t go into business because of your passion for email. No one starts a nonprofit because they love sitting in meetings. Yet nearly all small businesses and nonprofits are dealing with the same barriers between them and their mission. You can banish email, check status without meetings, and streamline collaboration. Projects can be more successful, timelines can be shortened. You can solve the easy problems of communication, collaboration and interruption – and use the time and money saved to concentrate on the real mission.

So here I sit wondering which one to attend. I guess the best approach will be to sketch out my current “hierarchy of needs” and decide which fits it best.

How about you? Surely you’re registered, but if not then you really should register immediately and plan on attending. I have a special discount I can give you so just hit me up with an email and I’ll send you the info right away.