So yesterday I wrote about a tough choice I have to make – which of four great sessions would I choose to attend during the 9:30 time slot at ConvergeSouth? Well my decision is made for me during the 10:45 slot, but if you attend you’ll have to make a choice. So here’s what you have to choose from:
How to Attract, Engage and Convert With Social Media Marketing (Angela Levine of Connect Marketing) – What if there was a system to help you identify a lot of the right people for your marketing message, find them online, get them to give you their email address and eventually convert a portion of them into customers? Many business owners would be happy with JUST getting an email address – let alone one of a pre-qualified lead. Angela will show you a system for using content creation and harnessing the power of two content delivery channels to attract, engage and ultimately convert your target audience.
Field of Dreams – Great movie, terrible content strategy (Ryan Neely of SFW) – “Content is king!” “Brands are publishers!” With all the buzz about content, how can you go wrong? Before you get busy blogging, join Ryan Neely as he walks through what goes into a successful content strategy, essential questions to ask before you get started and examples of different content strategies that have proven effective.
Design in the age of Dribbble (Nick Jones of Tiny Goat) – As designers, we’re living in a time of unprecedented access to inspiration. Sites like Behance and Dribbble provide us with a constant stream of styles to quote, and frameworks like Material Design give us endless shortcuts from blank screen to finished product. So has all that access watered down design? In this talk, Nick Jones will explore the nature of inspiration and try to answer that question. This talk should be part debate for design partisans, and part survey course for design fans.
Okay, this next one is being led by yours truly so you will be forgiven if you skip it – caveat emptor and all that.
Partnerships + Creativity + Social Tools = 150,000 Meals (Jon Lowder of PTAA) – How does a local trade association with a staff of three manage to raise enough money and collect enough food for a local food bank to provide 156,000 meals to the hungry and generate great PR in the process? With creativity, volunteer engagement, partnerships with local media and other organizations, Google docs, social media and a lot of sweat.
So, that’s just one hour of the day at ConvergeSouth and as you can see there’s a lot of “there” there. This really is a great event so if you haven’t already I do recommend you register and attend. Full registration details can be found here.