The Make Me Barf League

This might be the single most nauseating thing I’ve seen in recent memory. It’s a Business Insider story about something called The League and as I read it I kept trying to find the “Parody” sign, both for the story’s subject matter and writing that’s so bad you want to believe it’s purposeful. Sadly, I suspect it’s real. Here’s a taste:

The League, a selective dating app for successful people, launched in San Francisco earlier this year, and a few months ago it launched in New York City.

Stanford graduate Amanda Bradford founded The League and raised $2.1 million to match up highly motivated and interesting single professionals.

The League founder Amanda Bradford, pic from Business Insider

On July 31, The League held a party out in Montauk, exclusively for its selective group of New York users. Actress Mischa Barton was among the party’s attendees…

The attendees had a lot in common — good schools, similar jobs — so conversation came easy for them…

During the first hour of the party, League guests were given an open bar. This undoubtedly made people loosen up…

So what does it take to get into The League? Its users often hold degrees from prestigious schools

To get in, The League uses a secret algorithm that looks at both your LinkedIn profile and your network of friends.

Secret algorithm? Good Lord, all you have to do is check out the article and its accompanying pics to figure out that the service’s secret sauce is based on a time-tested recipe concocted eons ago by a bunch of teenagers. I suspect the algorithm involves a bunch of perfectly coiffed folks sifting through profile pics and saying, “She’s, like, hideous. Oh, he’s dee-lish. OMG, look at that hair!”

I wish I could find something redeeming here, but honest to God it makes me want to move to a desert island.

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