What’s In a Name

This is easily the most unsurprising video you'll see today. Street interviews with people who are against Obamacare but for the Affordable Care Act. If you don't know why that's funny then you may now understand why we have a problem here.

Two big points to make here:

  • This highlights why the names assigned to bills/laws are so important. People like the Affordable Care Act not because they know what it is, but because it must be affordable because that's what they call it!
  • We can also see how effective the relentless hammering home of simple talking points like "Obamacare is Socialist" has been. There's a reason political hacks on both sides of the aisle come up with a couple of simple blurbs and repeat them relentlessly-in this day of 10-second sound bites it's a very effective way to frame an issue.


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