Copy editors are important. Don't believe it? The folks at Groupon and Mitt Romney's campaign would probably disagree with you right about now.
Groupon's daily email today featured the subject line, "Father's Day deals for the man who gave birth to you" and linked to a page with the header, "Celebrate the Man Who Gave Birth to You." Your mother would likely be shocked to learn that your father gave birth to you. She'd also likely wonder what caused her so much pain those many years ago. Sure these headlines are better than "Celebrate your sperm donor" but they're still woefully inaccurate.
Then there's the Romney campaign's photo application that lets you take pictures of various things and then overlay a pro-Romney message on them. One problem: the message that was supposed to read "A Better America" instead reads "A Better Amercia." Granted it's not really a scandalous development for the campaign, but when you're fronting the party that's become known for being led by anti-intellectuals (Sarah Palin anyone) it's not the kind of message you want to send.
There are plenty of good copy editors out there, and given what's happened to the publishing industry of late they probably come pretty cheap. Maybe Groupon and Romney's communication team should look them up.
Side note: If you read more than one sentence of the thousands written for this blog it will become painfully obvious that this is a highly ironic post. A copy editor's "red pen" has never graced these pages and it shows.
The Groupon deal with a purposeful MPREG (male pregnancy) joke. Notice the pregnant man reflected in the mirror on the right? It’s not a lacking copy editor, it’s a joke that was only known to a niche market.
Huh. Thanks for pointing that out. Cant say I get it, but then again Im old. Is there really an MPREG meme out there?
The male pregnancy genre is quite huge in media: books, television, movies, comics, etc. I like that Groupon was trying to be funny, but I admit that unless you get the joke it looked more like a fail on their part.
I told my wife last night that this whole thing has made it clear to me that Im getting less clued in on a daily basis. Ten or twenty years ago Id have probably known that, as well as all the music and shows I cant identify on a daily basis. Oh well, I still have my 8-tracks:)
Thanks for this, Jon! It inspired me to do my own post about this very subject.