It looks like Facebook is entering the fray in local, small business marketing. Has anyone seen a Facebook decal at a local biz?
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Befuddled 
I think this is pretty useful. I wanted to do this with my baseball league. Send ads only to males over 18, under 60, who have baseball listed as an interest, and are located in the Triad. Narrowing to that demographic would have to be cheaper than a widespread ad stuffed in the back of the sports section of the W-SJ or GN-R.
I agree, and I think that Facebook has an opportunity to do very well with targeted advertising. Personally I think its more compelling for a local biz than Googles initiatives.