News Flash: We Boys are Crotch Watchers

I know you ladies will find this shocking, but there’s now some proof that most men won’t look you in the eyes when they’re talking to you.  In 2005 two researchers did an eyetracking study on 255 people, or in other words they tracked where people looked on a screen when browsing the web, and came up with some interesting info.  The full article is here, but for our purposes we’ll concentrate on this part:

When photos do contain people related to the task at hand, or the
content users are exploring, they do get fixations. However, gender
makes a distinct difference on what parts of the photo are stared at
the longest. Take a look at the hotspot below.

Although both men
and women look at the image of George Brett when directed to find out
information about his sport and position, men tend to focus on private
anatomy as well as the face. For the women, the face is the only place
they viewed.Brettcrotch

This
image of George Brett was part of a larger page with his biographical
information. All users tested looked the image, but there was a
distinct difference in focus between men and women.

Coyne adds
that this difference doesn’t just occur with images of people. Men tend
to fixate more on areas of private anatomy on animals as well, as
evidenced when users were directed to browse the American Kennel Club
site.

We really are a bunch of dogs.

Found via Boing Boing.

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