I think this might be a sign of the times: to me it’s a pretty big deal that a Winston-Salem Journal article about a K-9 mold investigating company in Winston-Salem was picked up by Charlottesville, VA blogger bookofjoe. Why? Because I can almost guarantee you that bookofjoe has a wider global audience than the Journal, if not more daily readers.
Who’d have thunk just two years ago that a guy working out of his house, by himself, could have a broader reach than a mainstream newspaper that’s part of a larger media company and has the requisite staff of reporters, editors, ad reps, etc.? Kind of cool.