Reading List August 8, 2005

  • Blogging As You Go Belly Up (BusinessWeek Online) – An entrepreneur starts blogging in May, just in time to chronicle his company’s demise and his impending personal bankruptcy.
  • Respond or Die (MicroPersuasion) – Steve Rubel takes the case of Google not talking to CNET and uses it as the basis for a post on why PR professionals need to respond to all media, including bloggers and citizen journalists.
  • "Search" Book Excerpt (John Battelle’s Searchblog) – This excerpt from Battelle’s book looks at how Bill Gross came to invent/develop pay-per-click advertising at GoTo.com (Overture).
  • The WiMax Imperative (Moore’s Lore) – Dana Blankenhorn on the meaning of the FCC’s ruling that the telecomm companies don’t have to lease their lines to competitors, and what wireless providers have to do to compete.
  • Indeed (A VC) – Fred Wilson’s group, Union Square Ventures, just invested in a paid job search service called Indeed (think Google Adwords for job boards).  In describing the investment he does a very good job of explaining the concept and rationale of paid job search.

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