MarketingSherpa just published this week’s issue of their B-to-C marketing newsletter, and here’s the teaser:

SUMMARY: Call us cynics. Blogs may be hip and trendy, but
they don’t do diddly-squat for most people’s businesses.

After four years of research, MarketingSherpa reporters
estimate only .03% of the 34.5 million existing blogs are
driving sales or prospective customers to their bloggers. 
(That’s less than 1,000 that we’ve been able to find.)

Want your blog to be the one that works? Discover seven
practical secrets from a real estate blog that gets
prospects to raise their hands and beg to be contacted:

Here’s the link to the full case study, which will be put behind their paid-subscribers only wall on March 18, 2005.

If you’re at all interested in making money with a blog you should read the case study.  It’s about a realtor in Tampa using his blog to generate qualified leads for his high-end real-estate venture.

Full disclosure: MarketingSherpa was a client of mine and I’m a huge fan of Anne Holland, the genius behind the whole MarketingSherpa online publishing machine. 

BTW, I think Anne & Company right some of the most compelling ad/marketing copy you’ll find.