The Wall Street Journal gives front page treatment to Reynolds' moves in the smokeless tobacco market. Here's a lead paragraph that'll grab you:

During board meetings, Reynolds American Inc. Chief Executive Susan Ivey likes to suck on dissolvable smokeless-tobacco strips to get her nicotine fix.

That visual just doesn't conjure up the same, well, sophisticated image as the execs on Mad Men sucking on Camels, which I'm thinking is going to be a marketing challenge for Ivey and her cohorts. I mean if we're going to be honest with ourselves we have to admit that smoking looks a lot cooler than sucking on something, even if it does make you smell like a wet goat.