The Winston-Salem Journal's online operation caught my eye a couple of times this past week. First they integrated Facebook with their comment system in an effort, I assume, to deal with some pretty nasty/terrible anonymous commentors on the site. I haven't studied it in depth, but the move seems to have helped with the tone of the comments. Truth be told they couldn't have made the situation any worse so I think it was a good move.
The second thing I noticed was this story on a man who's installed a water capture system at his house. The story itself was interesting, but what really grabbed my attention was that it was a video. It was produced by the folks at the Hickory Daily Record, but I could see the W-S Journal doing the same thing with their own reporters. Seems like a smart move to me – especially with stories that lend themselves to the video format – and now that they've added the ability to share/embed the stories I think they'll be able to really take advantage of their readers' social media activities. (Maybe they've been doing this for a while and I missed it, but either way I think it's a good idea). Here's embed of the story: