“Why the Fuss About Torturing People Who Want Us Dead”

WhythefussI’m not asking the question, but since we have Fox News I don’t have to now do I?

I don’t know, maybe the fuss has something to do with that little get-together they have in Europe where they eat croutons and discuss how to treat soldiers and civilians in a time of war and other stuff.  You know, it’s called the Munich Meeting or the Bern Bash or something like that.  No, wait, I’ve got it.  It’s the Geneva Conventions.  Yeah, that’s it.

Wadda you mean it’s not an actual convention in Geneva?  You mean there aren’t any booth babes, or little giveaways or raffles for an iPod? I’m so confused.

Via Wonkette.com, found via Fark.com.

The Eakes are an Impressive Group

I’ve been a long time reader of Patrick Eakes’ blog and the beneficiary of several email "conversations" over the past year and a half.  I finally got to meet him at the ConvergeSouth conference last month and that brief conversation affirmed what I already knew; he’s a quality guy and a great benefit to his community, even if he is an NC State fan/alum.

I think I know where Patrick gets it.  His uncle, Martin Eakes, is the CEO of Self-Help Credit Union
which is a group that makes loans to people who aren’t typically well served by traditional banks (women, minorities, rural citizens, etc.).  Patrick wrote a post about a negative and misleading report targeting Self-Help and the relationship that the report’s authors have with the predatory lending (i.e. payday loan) industry.

I know Patrick has a lot of readers and it’s absolutely fantastic that he has the ability to help debunk some pretty shady "reporting" by his uncle’s opponents/detractors.  Not that I think he or his uncle need it, but if I can add a few enlightened souls by linking to Patrick’s post I’m glad to do it.

This area is very lucky to have folks like the Eakes here and I just wish we had a bunch more like them.  Maybe then we could share them with the folks in DC.

Now I just need to get Patrick to wake up and see that Wake Forest is THE premier school in the ACC and all would be perfect!

Lewisville, the Next Chicago

It was election today here in the metropolis of Lewisville, NC.  This little town just west of Winston-Salem is a great place to live and is usually quite civil.  Apparently not during local elections.

Now what passes for rancorous debate here would barely be noticed in my old stomping grounds of Northern Virginia, but as with everything else in life it’s a matter of perspective.  Lewisville’s electoral conflagration began when mayoral candidate Bob Dalton used an open mic at the last town council meeting to complain that town officials had hindered his development projects.  A week or two later Dalton then mailed a letter with several allegations/accusations about the performance of his opponent, Tom Lawson, while on the town’s council.  Lawson then sent out an email refuting Dalton’s statements, and asked for people’s help in spreading the "truth." There’s a synopsis of the whole thing in this Winston-Salem Journal article.

The money quote is Dalton’s, when in response to Lawson claiming that the assertions in the letter are false he says, "He can say anything he wants, as can I. If he wants to cry, let him cry."  Well, free speech protection doesn’t cover misrepresentation of a public official’s stated positions, which is what it sounds like he’s doing.  And how about that last sentence?  What are we, in fifth grade?

Actually it’s kind of like a Mayberry version of Chicago.  In fact we might even have dead rigged voting, just like in the city of big shoulders and dead voters. I say that because when I went to vote today I presented my drivers license without being asked since I’ve always been asked for it whenever I’ve voted in the past.  Well, the guy behind me forgot his license but the pollsters said no problem they’d just look up his name.  I wasn’t sure if that was against the rules or not (to be fair I think everyone in the room knew each other except for me) so I checked out the voter guide when I got home and it looks like there’s no requirement for ID. I remembered always having to use my ID in Virginia so I checked out their rules.  It ends up that you can still vote if you don’t have your ID, but you have to fill out an "Affirmation of Identity" form.  Here in Lewisville you simply have to sign your name on the ballot, with or without ID.

It seems to me that this system opens up a whole range of juicy possibilities.  I mean if I wanted to I could go in and vote as my neighbor or just about anyone in town that I know if I can be sure they won’t be voting themselves.  I could also verify they’re registered to vote by checking them out on the NC database of registered voters. With that information in hand I could go to a couple of different polling places and vote multiple times for my favored candidate.

How would a poll worker know whether or not my signature is legit? And even if the race is close and they did a recount how would they identify a vote that might be suspect?  At least with the Virginia "Affirmation of Identity" process they know which votes might be suspect by that designation.

In a local election where the total vote count will probably be in the hundreds, a couple of people rooking the system like this could make a big difference.  Only about 10% of registered voters are expected to actually vote locally, so in Lewisville that means we might have 1,000 people vote.  If I were to vote three times that means my impact goes from .1% to .3% of the vote, and if I recruited four friends to do the same we’d go from .5% of the vote to 1.5% of the vote.  Say we have a 51%-49% vote, that would give the leader a 510 to 490, or 20-vote margin.  That means my friends and I could increase or decrease the margin by about 75%. That would put us in the "elite" company of Chicago’s original Mayor Dailey, or even Louisiana’s "King Fish" Huey Long.

**Update: According to the Forsyth County Board of Elections there are 8,163 registered voters in Lewisville (see here) and preliminary results show that there were about 1,637 votes cast for mayor (see here).  That means that there was a 20% turnout at the polls, which ain’t bad considering that there were no state or federal level elections going on.  Also, per the comments you’ll see that there is a three vote spread for the last seat on the town council.  All council seats are "at-large" so the top six vote getters on the slate win a seat, which makes every vote quite valuable.**

Are Do-Gooder Suits Really Doing Good?

John Mackey, the CEO of Whole Foods has a blog and on it there’s a re-print from Reason magazine of a debate he had with Milton Friedman (famous and influential economist) and TJ Rodgers (CEO of Cypress Semiconductors) about the concept of corporate philanthropy.  You can read the whole thing here.

Here’s a couple of the intro paragraphs:

Thirty-five years ago, Milton Friedman wrote a famous article for The New York Times Magazine
whose title aptly summed up its main point: "The Social Responsibility
of Business Is to Increase Its Profits." The future Nobel laureate in
economics had no patience for capitalists who claimed that "business is
not concerned ‘merely’ with profit but also with promoting desirable
‘social’ ends; that business has a ‘social conscience’ and takes
seriously its responsibilities for providing employment, eliminating
discrimination, avoiding pollution and whatever else may be the
catchwords of the contemporary crop of reformers."…

John Mackey, the founder and CEO of Whole Foods, is one businessman
who disagrees with Friedman. A self-described ardent libertarian whose
conversation is peppered with references to Ludwig von Mises and
Abraham Maslow, Austrian economics and astrology, Mackey believes
Friedman’s view is too narrow a description of his and many other
businesses’ activities. As important, he argues that Friedman’s take
woefully undersells the humanitarian dimension of capitalism.

In the debate that follows, Mackey lays out his personal
vision of the social responsibility of business. Friedman responds, as
does T.J. Rodgers, the founder and CEO of Cypress Semiconductor and the
chief spokesman of what might be called the tough love school of
laissez faire. Dubbed "one of America’s toughest bosses" by Fortune,
Rodgers argues that corporations add far more to society by maximizing
"long-term shareholder value" than they do by donating time and money
to charity.

If you don’t already you should also read/subscribe to Reason, the original source of the debate.  It consistently runs some great stuff.

Fear, Greed AND Sex

A while back when I was the director of marketing for a small publishing company I had a boss who liked to say, "All people are motivated by two things: fear and greed.  To sell them something you either scare the s*** out of them or entice them with the keys to the kingdom."  This caused me some momentary consternation as I was young and still had a dash of idealism, but time has proven him more right than wrong.

Of course my boss had taken too limited a view.  Most people’s third primary motivation is sex, although some academics confuse this motivation with man’s need to reproduce.  That, of course, is foolishness.  Our motivation for sex must be much more complex than simple reproduction, for if it were not there would be no way to explain the birth of so many fundamentalists.  However, I digress.

What caused me to think that my former boss was missing a third of the motivational trifecta, was this "Old Marketing vs. New Marketing" list from the blog "Creating Passionate Users":

Marketingbudget_2_1

Take a look at the item about half way down (you can click on the picture to see a larger version), the one that says "Old Way: Ads that imply you’ll get laid if you drink/use this product and New Way: Develop and support a socially-oriented online community and/or local user groups where people might get laid for real."  Exactly.

There’s a reason why the oldest profession is so old, and that’s because it addresses all three of man’s most fundamental motivations.  Desire for sex, fear of not having sex and an incessant and greedy quest for ever more sex. In fact the oldest profession addresses man’s motivations so well that it has survived for millenia on word-of-mouth alone. Ooh, bad pun…sorry.

Lest you think that I’m speaking only of men when I say "man’s" motivation, then I will remind you that one of the great cultural phenomena of the past several years was "Sex and the City" which was all about four women who were constantly having sex, were worried about having sex (or something related to sex like their sagging body parts), or wanting to have more sex (or sex partners).

What this means for us marketers is that we need to find a way to address all three core motivations.  Some products like sandpaper don’t readily lend themselves to fear/greed/sex marketing hooks, but I’m certain that given enough time and creativity we could come up with some.  It would probably have something to do with splinters.

More Goodly Fark Stuff

It’s been a while since I’ve paid homage to the first blog I ever heard of, Fark.com.  Here are my favorites of today’s Fark headlines:

Potential New Urban Myth or Orwellian Nightmare, You Choose

Okay I found this piece via Blog on the Run.  Basically the author claims that he found a piece of hardware that logs keystrokes on his brand new laptop (there are pictures of the item included in the piece).  The hardware is set up so that it can keep a log of his keystrokes in a flash memory chip then send the log file to someone as soon as he connects to the internet, all without his knowledge.

So the guy contacts the police (installing this kind of hardware without the users knowledge is illegal) and they refer him to the Department of Homeland Security (DHS).  DHS tells him to submit a FOIA request which it then denies, so the guy freaks.  He infers that all new computers are being manufactured with the new hardware at the behest of the government, which is definitely a stretch.  But who’s to say whether or not something like this is happening?

To be honest, what concerns me more is the amount of snooping the government could do with just some decent software.  I mean there’s a reason they call some software "spyware" and if a scumbag spammer in Florida can infiltrate the average internet surfer’s computer so easily imagine what the NSA could do.

Oh my god, I’m becoming a conspiracy theorist!