Tweet This, Facebook That

SmallBusiness.com has an interesting post about how the uses of Facebook, Twitter and Reddit differ depending on the subject:

  • Platform usage is context-dependent. Entertainment events are more likely to be discussed on Facebook, while sporting events (and live news events), like the NFL Kickoff or the Napa earthquake, are more likely to be discussed on Twitter. Reddit tends to be the dominant platform for political and international discussion.
  • Timing is crucial when posting to certain social networks. Facebook tends to be the dominant platform to discuss and publish stories 2-3 weeks around an event; but Twitter and Reddit are more reactive, dominating 2 to 3 days around an event.
  • Within 24 hours of a major event, 85% of sharing occurs on mobile devices.

This next one was very interesting:

  • News events like the Napa earthquake and the Ferguson riots are highly localized with sharing. Missouri saw a 7.7x surge during the riots.

Back in the early days of blogging it became trendy to “liveblog” at conferences. Basically attendees would send out rapid fire blog posts sharing what they were seeing, hearing and learning. While it still happens that action has been largely replaced by people Tweeting their experiences and using a hashtag so that their observations will be group with other attendees’ in a stream of conference-related information that any Twitter user can see. That’s why every conference now has a #ID printed on everything so that everyone knows which one to use and they can generate some real-time conversation.

Facebook is also used at conferences but usually it’s people posting photos, letting people know they’re there, or at the end of the day saying things like “Had a great day at JonCon. Can’t wait for tomorrow’s session on excellent enemas!” It’s not nearly as spontaneous and, to use a real world analogy, is the conference yearbook vs. Twitter being the conference newspaper.

What does all that mean? If you’re using social media for business, church, non-profit, school, club or whatever, you need to make sure you utilize the proper social media channel at the right time. If you don’t you’ll be whistling in the wind.

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