What the L?

The first Super Bowl was held in 1966. I was born in 1966. In 2016 we will have our 50th Super Bowl and, hopefully, I will turn 50. Since the fifth Super Bowl the NFL has used Roman numerals to delineate each game, so the fifth Super Bowl was Super Bowl V, the sixth was Super Bowl VI and so on.

Since my last name starts with an L I was looking forward to having my L birthday the same year we have Super Bowl L, but then the NFL went and pooped on my parade:

The NFL announced on Wednesday that Super Bowl 50 will be graphically represented using standard Arabic numerals instead of Roman numerals, which the league has been using since Super Bowl V in 1971.

It’s a one-year break, said Jaime Weston, the league’s vice president of brand and creative, because the “L” isn’t as pleasing to the eye…

“When we developed the Super Bowl XL logo, that was the first time we looked at the letter L,” Weston said. “Up until that point, we had only worked with X’s, V’s and I’s. And, at that moment, that’s when we started to wonder: What will happen when we get to 50?”

Weston said her team has been working on the Super Bowl 50 logo since April 2013, having gone through 73 versions. At some point along the way, it was concluded that having the “L” stand alone didn’t work.

Personally, I think the NFL’s branding people are incompetent boobs.

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