Local TV News on Social Media

I have a question for local TV news folks.  Do you think your social media outlets, Facebook in particular, should reflect your station/corporate values?  I would imagine the answer is yes, and if it is you really should be careful what you post or link to on your Facebook page.  Although I think it's perfectly appropriate to link to stories you don't air on your regular broadcast since, like your website, your Facebook page is a great way to expand your coverage, I don't think it's appropriate to link to stories that you wouldn't air on your broadcast because it's simply too racy. 

If you'd like me to give you examples I'll give you two just from this week: a story about a guy having unnatural relations with a dog, and another story about a guy who got a tattoo on a certain body part that resulted in him developing an unexpected condition normally associated with a Viagra overdose.  Sure, some people will find them funny, and I've been around long enough to know that stories like that grab attention, but if they aren't an accurate reflection of your organization's values then you really shouldn't post them.

By the way, the same can be said for any organization in any industry.  Just because they're a different venue that might have a slightly edgier audience than your norm doesn't mean that your social media outlets should not reflect your values.  Remember, you are what you post.

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