Ugly Signs and Fish Wrap

Wells Fargo is trying to make a splash here in the home territory of the former Wachovia Bank it absorbed a while back.  It did a full wrap of today's Winston-Salem Journal, Greensboro News & Record and Charlotte Observer, and apparently some GNR readers aren't thrilled with it. I know this because John Robinson, the GNR's editor, maintains a blog and wrote about it, but I have no idea what WSJ readers' reaction has been because the Journal's folks don't do the blog thing that I know of.

Wells Fargo has a long way to go to win Carolinians' hearts and I don't think buying any amount of fish wrap will do it, although I guess they have to try.  Its western roots and garish red and gold signs don't help here in the land of Carolina Blue either. 

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