My favorite part of this post: "If you define membership as entrance into a community, then you’ve just commoditized your membership — and if you don’t have higher aspirations than “bringing people together” then you will find yourself struggling with a steep uphill battle over the next several years. Connections are just too easy. Leveraging connections (whether made through you or someone else) to provide real value and influence? Now, that’s hard, and a lot more fun."