The other day I was watching Mike and Mike in the Morning on ESPN 2 (link is to audio of show) and they were talking about the girls high school basketball game that featured one team beating the other 100-0.  They were rightly outraged, not by the score but by the fact that the winning team ran a full court press well into the second half and one of the assistant coaches was openly cheering them on to the 100 point mark.  Some folks emailed in to defend the winning team, but the two Mikes rightly pointed out that there are right and honorable ways to play a game and what the winning team did was not that. It's not that you ask your better players to play poorly, you simply ask them to play differently.  Instead of pressing, work on your zone defense.  Instead of pushing fast breaks, work on your offensive sets and try to only score on the inside.  Whatever, there are ways to play hard and not embarass your opponent.