A new magazine geared to those 45 and over is being launched in the Triad. Actually it's an existing magazine, Boom!, that is launching a Triad edition. From the press release:
a monthly publication dedicated to the active lifestyle of those 45 and
older, announces today a new territory edition of the magazine will
begin January 1, 2009. Boom! Magazine/Triad will initially distribute
in Alamance, Forsyth and Guilford counties with plans to expand
coverage into Davidson, Caswell, Rockingham and Stokes counties.
Eddie
Goldberg will serve as the Triad edition’s publisher. Goldberg, a
20-year North Carolina resident brings a background in radio sales and
journalism to the Boom! team.
“I’m thrilled with the
opportunity to expand the Boom! enterprise and bring Triad residents
the same array of lifestyle resources we provide in the Triangle,” says
Petty. “Eddie’s media expertise makes him an excellent addition to our
organization.”
The Triad edition will maintain the Boom! brand
by using the same format, cover story and core editorial. But it will
be customized for the new market with articles on local "Fifty &
Fabulous" celebrities, stories on businesses, performing and visual
arts groups, non-profit organizations and a monthly Triad calendar of
events. The first print run will be 20,000 and will be distributed at
approximately 250 locations throughout the area. Distribution locations
will be listed on the Boom! Web site by the end of December. Visit
http://www.boomnc.com and click on “Get the Magazine.”
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