links for 2008-08-14

  • Text reminder service. They've added some functionality that allows you to text a movie addition to your Netflix queue or Amazon wish list. Also some tools to integrate with Facebook and to check "kwirys" via iGoogle, calendar apps, email, etc. Going to test drive it.
  • Best article I've seen on the proposed bond for Forsyth Tech and WS/Forsyth County schools.
  • Forbes Inc. has ambitious plans for an ad network with about 400 financial blogs as members, according to AP. The financial news media company is expected to release more details about its Forbes’ Business and Financial Blog Network on Monday, though it did say that the first participants include Xconomy and TalkingBizNews. The company also said that it will handle ad sales across the sites with a system powered by San Bruno, CA-based Adify. And, as a way of perhaps lowering expectations, Forbes is shooting for an early revenue increase of 10 percent to 15 percent from the venture, even with the addition of hundreds of bloggers.
    (tags: advertising)
  • In the past year, ad networks accounted for 30 percent of major publishers’ online sales, compared to five percent in 2006, according to a study by the Interactive Advertising Bureau and Bain and Co. The report, which is available for free download on JackMyers.com, makes the point heard often this year that the use of remnant ad nets could erode premium prices. At least for 2007, the price disparity between CPMs for remnant/unsold inventory generated by ad nets versus the direct sales publishers remained wide. On average, CPMs on remnant ad nets ranged from $0.60 to $1.10 versus $10-$20 in direct sold display inventory, or only 6- to 11 percent of direct pricing.
    (tags: advertising)
  • A woman working on a humanitarian mission in Liberia vents her frustrations with corruption, and outlines how difficult it was to make sure that mosquito nets were properly distributed. Highlights how difficult it can be to administer programs like this.
    Found via Ed Cone's blog

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