OfficeMax has an interesting ad campaign online.  It’s a video  (see below) showing a guy paying for a steak dinner with pennies.  The proprietors of the restaurant aren’t too happy with him and argue with him about why they should accept pennies.  The video may or may not be staged, but it doesn’t matter because it’s funny.  At the end of the video OfficeMax has a little "Power of the Penny" graphic promoting all the back-to-school items you can buy for a penny and the end screen has the www.officemax.com/penny URL.

I like this because although the video isn’t specifically about back to school items it’s a humorous look at the ongoing debate about the value of pennies.  Lots of people think the penny should go the way of all flesh, but OfficeMax has found a way to use the debate to their advantage.

BTW, I found the video on video humor site Glumbert.com.

Cross-posted on LowderEnterprises.com