Local graphic design firm PAVE Creative Group is getting some good PR mileage out of its sponsorship of the Bikes for the World event on November 10, 2007.  They received some notice in the local press, a mention in Smitty’s Notes Winston-Salem’s best resource on local happenings, and they just earned a nice mention on what I suspect is Winston-Salem’s most read blog, Life in Forsyth.

Businesses have long known that they can do well by doing good, but
to really do it right a company needs to make sure that its
philanthropic effort is structured properly.  PAVE affiliated itself
with an organization that is doing something unique (collecting
bicycles for developing countries), aggressively communicated their
program (Esbee shot a picture of PAVE’s poster in a local store) and
worked with other local groups like the Wake Forest cycling team and Simplyummy
to pull off the event.  In other words they treated it like any other
marketing effort which benefits them, their partners and most
importantly the people they are trying to help.  Well done.

Full disclosure: Chris Patti, one of PAVE’s principals, is a friend of mine.