Want to know what your personal brand ranking is online? Check out this calculator at Career Distinction
and see how you do. Like most online calculators this one really takes
something complex and simplifies it, but it’s still a nice way to get a
general idea of how extensive your personal brand is online.
If you have a low ranking and want to raise it I have a couple of suggestions that might help:
- Start a blog and stick to it. Success will not happen overnight,
but over time you’ll find yourself being referenced more and more
often. I know, most people don’t like to write and don’t feel they
have time to do it. Here’s the dirty little secret about blogs: you
don’t have to write much if you don’t want to. Simply share links to
resources, stories, columns, data, etc. that you find interesting.
You’re sharing your knowledge and people respect that. And don’t be
intimidated by the technology because services like Typepad are as easy to use as Microsoft Word and cost next to nothing to use.
- Comment on blogs that are relevant to your industry/career.
Comments are indexed by search engines so you will be riding the
coattails of others within your industry. Obviously you’ll also get
the attention of anyone reading that blog and so your expertise will be
on display to your core audience.
Cross posted on LowderEnterprises.com
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Befuddled 
Thanks for that calculator, Jon. My sole issue with it is their request to google YOUR name as opposed to your BRAND (blog) name. I don’t use my last name online, which makes a HUGE difference in their calculator results.
Great point Emily. I guess if your blog is your main focus then this could still be effective in tracking how your online alias is doing, but otherwise it doesn’t do you much good. Your comment also caused me to look at this another way, and that is to use it for a company name. There are lots of tools out there or companies to track their online exposure, but it seems like this would be a simple way to get a feel for how your company brand is doing if you happen to own a micro-company without access to those tools or even the time to use them.
You need to create a blog and other content that is popular in Google. That way your standing will increase. Saying this, writing articles, creating a blog or personal website is helpful.