The New York Times has a story about the head football coach at Texas
Tech University who is winning games with uncoventional strategy.  You
can read the article, "Coach Leach Goes Deep, Very Deep" here (registration may be required).

What I found most interesting about the guy is his seemingly insatiable curiosity about things other than football, pirates among them, and how he incorporates lessons he’s learned from those things into his avocation.  He’s my kind of guy even though he seems to have a penchant for running up the score on his opponents, which is something I definitely don’t adhere to.  Actually it might be his achilles heel; nothing inspires an opponent more than embarassing him so the coach better get used to people coming after his teams with added zeal.

No less a leading light than Tom Peters has been grokking this article which is written by Michael Lewis who is also the author of "Liar’s Poker."

Cross posted at Competitive Intelligence Marketplace.