I’ve been a long-time reader of Micro Persuasion which is the blog of Steve Rubel, a honcho at PR firm CooperKatz.

One of his clients is Vespa and they have a nice little blog called Vespaway.  I have to say they’ve done a nice job, at least from the posts I’ve read.  The blogger has a good voice, seems to be a genuine fan of the product and seems to have a tongue-in-cheek tone appropriate for the company.

Compare this to the piece of crap that Juicy Fruit has put out there and labeled a blog and you have a good case study for the right and wrong ways to use blogs for business.