If you’re going to open a coffee shop that doesn’t serve coffee, then doing so right outside the campus of Brigham Young University is probably the best place possible.
This story is getting a lot of notice for the obvious irony, but you have to be impressed with the owner. Christin Johnson is a 22-year old English major at BYU and she opened Vermillion Skies De-cafe and Lounge six months ago.
Read the article and I think you’ll agree that she’s pretty creative about her business, and definitely worthy of the "Smart People" tag.
My buddy Rob should definitely stop by and have himself a non-caffeinated Coconut Ice Mochas during Cranky Hour (5-6 p.m.).
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Befuddled 
Can I get a button with the words ‘Smart Person’ on it?
Well those buttons are valued about as much as an Oscar so I don’t give them out lightly:)
Thanks for the comment and keep an eye out, since you never know when I’m gonna bestow the next “Smart Person” designation.
Well, I feel like an un-smart person…I didn’t realize who was commenting. What a great idea. I should have “Smart Person” buttons made up and send them to the people I think are smart, which eventually might cost me a fortune.
I would love to hear how things go for you as you build your business, so please feel free to email me with any updates. Also me and a circle of my friends have been running our own businesses for the past 10 or 15 years so if you ever have a question about the business side
of things feel free to shoot me an email with them.
Best of luck and thanks again for the comment.