My hometown paper, the Winston-Salem Journal, probably saw a nice traffic spike yesterday (Saturday, May 14, 2005). Since there’s a local furniture company named Hooker they were able to run this article with the headline "Hooker expects up to 7% drop in sales."
Of course this caught the attention of my favorite sophomoric-humor-weblog, Fark.com, which linked to the story with its own, somewhat more suggestive headline: "Hooker expects up to seven percent drop in business due to wood shortage."
Links from Fark.com have been known to crash sites due to the traffic crush, so my hat’s off to the webguys at the Journal. (Hi Joe.)
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Befuddled 
Hi John, you know, I thought about starting a hooker blog all about Hooker Furniture, but realized it would be a hard sell.
Seriously, it’s the copy editors that do most of the headline work — the online team touches up headlines to make more sense on the web … kind of like Fark, touching up headlines to make more sense in Fark-land.