Many times in my life I’ve wondered if my short attention span is a positive or a negative.  The answer, of course, is that it depends.  Take this morning.

I was catching up on my blog reading when I came across this post on Steve Rubel’s excellent PR-related blog, Micropersuasion.  It’s about how Major League Baseball is partnering with Six Apart, the company that provides Typepad the service I use for this blog, to enable baseball fans to create their own blogs for a cool $50 a year (okay, $49.95).  The site is called MLBlogs.

Now the reason I was doing my blog reading in the first place is that it was taking one of my applications more than, oh, three seconds to load.  So I thought I’d multi-task and check out the old blog reader.  There I saw Steve’s post, read the words "baseball" and "blog" in the same sentence and decided I had to read about it. 

I’m halfway through the post when I realize that Steve’s description of what his PR firm is advising its clients to do with blogs (Find, Listen, Engage, Enable) has an ironic acronym, FLEE.  I mean, what PR firm wants the message to its clients to say FLEE, even subliminally?  So I write a quick comment pointing out the ironic acronym and not five minutes later Steve replies.

So thanks to my ADD I’ve written a comment on one of the world’s uber-blogs (Steve is quite influential in blog, PR and media circles) and got a reply comment from the uberblogger himself!  This has to be a good thing, right?

Then I look at my watch and once again I’m behind schedule.  There you have it.