Just read this item in MarketingVox about a study done by MediaPost on the blogging phenomenon:

A Universal McCann study on consumer-generated media finds that very
few people – about two percent – are bloggers, according to MediaPost,
and that those who do commit their opinions to webpages regularly tend
to be quite young. Adults 18-24 are three times more likely to blog
than the average adult. The glass-half-full crowd may interpret that to
mean that blogging will increase as this generation displaces the older
adults. The half-empties may interpret that as meaning that blogging is
for less serious and more self-involved individuals.

I initially read this piece because I read most things I find that relate to blogging, but I couldn’t get past the first sentence.  Specifically, "very few people – about two percent – are bloggers" bothered me.  Two percent of what?  The world’s population, America’s population or the online population?

Even if it’s just the latter, two percent is a huge number.  Look at it this way: say there are 50 million people online (I’m sure it’s more than that, but I like round numbers).  Two percent is one million people. 

That’s a lot of content, and yes most of it’s crap, but when in the history of mankind have you had access to the opinions, comments and thoughts of one million people without leaving your home?

I guess I’ll have to read the MediaPost piece to get the details, but I wish MarketingVox had been a little tighter in their writing.

And for the record I fall into the glass half full crowd.  I don’t really care how old someone is, as long as they have something intelligent to say and say it well.