So yesterday I’m procrastinating on my real work and looking at the referral stats for this blog.  I notice that I’m getting some click throughs from Google to my "Drink More Ovaltine" post.  So I check it out and sure enough at some point yesterday my blog, specifically that page of my blog, ranked number three on Google for the term "Ovaltine."

I’ve heard that blogs do incredibly well with natural search, but I truly find this amazing, and in a way troubling.

Here’s why it’s troubling to me:

1. I don’t drink Ovaltine, and I don’t know anyone who does.  Now there are several Ovaltine drinkers out there who have found me, and I’m afraid of what they might do if they find out I drink two pots of coffee a day.
2. I don’t currently have AdSense running on this site.  If I did I might have generated a couple of clicks worth at least four or five cents.  I’m always troubled when I miss opportunities for great wealth.
3. Considering some of the other headlines I’ve written I’m kind of worried about what else I might be ranking high for, and consequently the kind of folks I might be attracting to this blog.  In particular I’m worried about the terms "doodle" (slight pornographic connotation), "courting" (same reason, at least for the fundamentalists out there), "litigious idiots" (way too many lawyers know how to read, and at least two have heard of the internet), and finally "State of the Union" (need I explain?).

Well, all told I’m probably not half as troubled as the poor director of marketing at Ovaltine who’s getting spanked on Google by a semi-literate blogger who doesn’t even want the ranking. 

Drink more Ovaltine indeed!

Update: Fred Wilson at AVC points out the "underwhelming" performance of Google AdSense.  I definitely agree with his point.