a/perture in The Street

Winston-Salem's a/perture cinema was recently profiled for a story in The Street about alternative forms of raising funds for small businesses:

The art-house movie theater in Winston-Salem, N.C., needs $50,000 to snag a lease to rent the lower level of the building that will open up space for an additional screening room and larger lobby.

But the owners are tapped out. The business' long-term debt includes a recent bank loan that is funding an expensive film-to-digital conversion.

So a/perture cinema is trying something new to find financing. The art-house is asking its customers, fans, friends and family, and other independent cinema enthusiasts to contribute to a crowdfunding campaign onIndiegogo.

"It's kind of now or never, so we need to get the community behind us and those who just want to keep art-house theaters open around the country on board," curator Lawren Desai says.

Last I heard Lawren and her crew were about half-way to their goal. They're a great asset to the Camel City so hopefully they'll get there.

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