Tweet This, Facebook That

SmallBusiness.com has an interesting post about how the uses of Facebook, Twitter and Reddit differ depending on the subject:

  • Platform usage is context-dependent. Entertainment events are more likely to be discussed on Facebook, while sporting events (and live news events), like the NFL Kickoff or the Napa earthquake, are more likely to be discussed on Twitter. Reddit tends to be the dominant platform for political and international discussion.
  • Timing is crucial when posting to certain social networks. Facebook tends to be the dominant platform to discuss and publish stories 2-3 weeks around an event; but Twitter and Reddit are more reactive, dominating 2 to 3 days around an event.
  • Within 24 hours of a major event, 85% of sharing occurs on mobile devices.

This next one was very interesting:

  • News events like the Napa earthquake and the Ferguson riots are highly localized with sharing. Missouri saw a 7.7x surge during the riots.

Back in the early days of blogging it became trendy to “liveblog” at conferences. Basically attendees would send out rapid fire blog posts sharing what they were seeing, hearing and learning. While it still happens that action has been largely replaced by people Tweeting their experiences and using a hashtag so that their observations will be group with other attendees’ in a stream of conference-related information that any Twitter user can see. That’s why every conference now has a #ID printed on everything so that everyone knows which one to use and they can generate some real-time conversation.

Facebook is also used at conferences but usually it’s people posting photos, letting people know they’re there, or at the end of the day saying things like “Had a great day at JonCon. Can’t wait for tomorrow’s session on excellent enemas!” It’s not nearly as spontaneous and, to use a real world analogy, is the conference yearbook vs. Twitter being the conference newspaper.

What does all that mean? If you’re using social media for business, church, non-profit, school, club or whatever, you need to make sure you utilize the proper social media channel at the right time. If you don’t you’ll be whistling in the wind.

Everything Old is New Again

A local news station just ran a story about people being freaked out by something they got in the mail. That something was a direct mail promotion from a car dealer that consisted of a fake news item with a “personalized” post-it note on it saying “Check it out” and signed J. Here’s the deal: that direct mail tactic has been around at least since the mid-90s and I know that because I actually worked on one of those campaigns for a publishing company back then. Heck, we stole the idea from a magazine publisher and I’m pretty sure every human in America received a mailer like that from one company or another around that time.

I’m not sure what irks me more about this story; the lame local take on ‘Rossen Reports’ style of TV news which is itself the dog crap on the bottom of the journalism shoe, or the fact that I’m getting long enough in the tooth that I can remember marketing tactics that are so old that the whippersnappers think it’s something new.

http://c.brightcove.com/services/viewer/federated_f9?isSlim=1

Recessionary Snips

From the Atlantic Wire:

A study published in September found that half a million fewer babies were born thanks to the Great Recession, and now new research points to one factor that could have contributed to the decrease—about half a million more men had vasectomies between 2007 and 2009.

Researchers from Cornell Weill Medical College presented their study at the American Society for Reproductive Medicine’s annual meeting. They analyzed data from nearly 9,000 men who responded to the National Survey for Family Growth between 2006 and 2010 and found that before the recession, 3.9 percent of men had had a vasectomy; after the recession it was up to 4.4 percent. That comes out to 150,000 to 180,000 extra vasectomies per year.

Anyone who’s had kids will tell you there’s a simple relationship between kids and money: more kids usually equals less money. Given how hard times got during the recession the rise in snip jobs doesn’t come as too much of a surprise.

The Importance of Trust

If you want to know why it’s important that we have  strong, trustworthy government and media in our society then all you need to do is look at the developing ebola situation.

Unless you’ve been asleep for the last six months you’ve seen news about the growing ebola epidemic in Africa and the worldwide angst that has ensued as cased have popped up in Europe and the U.S. Here in America the government – the Center for Disease Control in particular – is under intense pressure and scrutiny after they bumbled in their initial response to the first U.S. case in Dallas. Unfortunately those early mistakes have created a scenario in which people who were already skeptical of the government’s competency will now disregard anything the authorities say about the disease. They’ll also be susceptible to overreacting to suppositions or improbable outcomes ginned up by media outlets desperate for their attention. Here’s an example from Fox & Friends:

http://video.foxnews.com/v/3840172448001/purdue-professor-says-ebola-primed-to-go-airborne/?playlist_id=930909787001#sp=show-clips

So while the story isn’t totally irresponsible in that the interviewee and the Fox on air talent repeatedly say that nothing currently indicates the disease can be transmitted through the air, they also say repeatedly that at some point the virus could mutate and become transmittable by air. While the interviewee couldn’t put a number on the probability he also couldn’t call it a zero probability.

You can guess what happens next. People who will look for any reason to discount the government because it’s led by their arch-nemesis President Obama, and that would be the vast majority of Fox’s audience, take to their social media accounts and start sharing the story and saying things like, “We knew that Obama/the CDC was lying about this to keep us from panicking” or “The CDC is so incompetent that they didn’t know that ebola could go airborne.” What makes it even worse is that the clip that Fox & Friends put on their Facebook page is a 22 second excerpt that includes only the pieces of the interview where the expert says it’s possible for the virus to go airborne. Here’s a link to it.

In my mind that’s just plain irresponsible. They have to know full and well that people will be sharing that clip, that it will spread quickly with their viewers, and it will play into their audience’s preconceived notions about the Obama administration and the federal government. That’s par for the course with just about any topic these days, but it’s especially bad when you’re talking about a public health situation.

Back to the government’s side of this equation. They admit they bungled the initial response to this situation. That’s good, because while people might be unhappy, critical, calling for someone’s head to roll, etc. they will at least be working under the assumption that the authorities are being straight with them. Unfortunately the government has not always been straight with the public (think Watergate or any of the other “gates” that have happened over the last 40 years) so there exists a baseline of distrust in the American public that the media outlets exploit to appeal to their audiences. In other words, no matter how transparent the CDC is on this they will have a very hard time getting anyone to trust them. Just take a look at Matt Lauer’s interview with the head of the Department of Health and Human Services to see how even morning TV shows are disinclined to accept the government’s word at face value:

http://www.nbcnews.com/id/32545640

Visit NBCNews.com for breaking news, world news, and news about the economy

The really tragic part about all of this is that the public trust has been exploited  to the point that when the American public is confronted by a true crisis they won’t know who to trust.  How will they be able to discern a legitimate threat from a minimal threat that’s been hyped by various media outlets to discredit their favorite target? Hopefully we’ll never have to find out.

The Frandom

The Frandom, shorthand for “The Friday Random”, might be:

  1. A single post
  2. An occasional feature
  3. A weekly feature of the blog.

If I had to bet I’d put my money on number 2. Anyway, it’s intended to be a place where I share random stuff I found interesting this week. If you go through the thousands of posts on this blog you might find I’ve tried something like this before – I honestly can’t remember – but this will be the first time I’ve created a category called Frandom that I can use to organize these posts if they happen. Here we go:

10% of Americans Have 10+ Alcoholic Drinks Every Day

Why Cats are Dicks

NFL’s Pink October Breast Cancer Campaign Misguided?

Walmart Heirs’ Net Worth Greater than 1,782,000 Average Americans Combined

Wake Forest Lab Working on Lab-Grown Penes

The Most Boring Men’s Club Calendar – if ever there’s a calendar I’d be in, this is it.

 7 Netflix Hacks You’ve Probably Never Heard Of

How to Get Your Pictures Printed on Wood

Video of the Week – Insane Bike Ride